Table of contents Introduction Why Christian CEOs Should Care About Building a Personal Brand Personal Branding and God-First Leadership A Personal Brand is a Relationship Ecosystem What’s a God-First Personal Brand? Discover Your 'Born to Do' Uniqueness How to Start Developing Your God-First Personal Brand What Problem Do You Solve in the Marketplace Fully Address the Problem The Born to Do Method The 6 Questions of the Born to Do Method Questions 1 and 2: What Problem Do Yo