86 results found

  • How to Talk About God in a Sales Pitch

    Who knows, it might even produce a sale or two! I pray your sales team will be receptive and also jump on the testimony train!

  • How to Talk About God in a Sales Pitch

    Who knows, it might even produce a sale or two! I pray your sales team will be receptive and also jump on the testimony train!

  • Sharing Jesus Without Losing the Sale

    #GainConfidence #AgencyOwners #ShareYourTestimony For more posts on SALES, click here.

  • Sharing Jesus Without Losing the Sale

    Has Jesus saved your business? Did God inspire you to create a product or service? Do you feel God called you to entrepreneurship? Then you have a testimony to tell in your brand story, and I'm going to show you how to share it authentically. In 2005, I opened up my branding agency, Creative Complex. For nearly two decades, I've been guiding entrepreneurs to discover their calling in business, uncover a well-defined niche, refine their product and service offerings, clarify their message, and bring their visions to life. My agency then creates their brand's logo, website, business cards - all that good stuff needed to get out and start selling. But I wasn't always the "God First" agency owner; most people know me as. I was 25 in Miami when I started my agency, and the nightlife was my passion. I was a popular nightclub promoter. I saw that the clubs needed help with branding and graphic design, so I met their needs. We grew to be one of the most popular in the nightlife industry globally. But in 2008, a friend took me to church, and my life changed. I knew I needed to leave the nightlife world behind. I began my transformation as a born-again Christian. With the personal change came the change that would revolutionize my personal brand, my business, and the services I provide. By 2014, I had split up with my partners, dropped all nightlife clients, and completed my personal and business rebrand NOT to serve the nightlife, but instead to be God's instrument to help other entrepreneurs ALSO discover the business God created them to start and bring that new purpose-filled brand to life. God revealed that I'm not just a logo and website guy, but that I'm here to help entrepreneurs find their God-given identity. It's a completely different mindset and approach to the business I was already doing. There are two major testimonies I just shared with you directly related to my business and the service I provide: My business testimony - this one is how God moved from not being in my business at all to how He took it over. My product (service) testimony - how I discovered my calling in business and brought it to life through my service offerings. We all have to learn to be able to tell our two testimonies in business. We have to identify them, write them out, and take any chance we get to weave it into the fabric of every new hire, new client relationship, and new venture we do. And if you're a branding guy like me, you have to train your clients to tell their God-first stories too. It's the secret sauce of the happiest and most purpose-focused entrepreneurs and brands on the planet. The Bible says And they have defeated him by the blood of the Lamb and by their testimony. And they did not love their lives so much that they were afraid to die. (Revelation 12:11 NLT) A testimony has the power to defeat the forces that work against what God is trying to do - bring heaven on earth. A testimony is also a powerful transformational tool to leave the old behind, to step into the NEW that God wants to create. For me, God saved me from the nightlife niche and placed my agency in the world of helping purpose-filled entrepreneurs bring their "born to do" business. But what's a testimony if it's not shared? If nobody knew the story I just told, would my brand be as popular? Would my agency be as successful? Would I feel so purpose-driven? As I went through the same exercise you're going to go through, I was able to understand my two major business testimonies clearly, and it has magnetically attracted new prospects, helped me establish deeper relationships with my clients, and ultimately, it has shown God my obedience to what Jesus said in Mark 16:15 And then he told them, “Go into all the world and preach the Good News to everyone. Anyone who believes and is baptized will be saved. But anyone who refuses to believe will be condemned. These miraculous signs will accompany those who believe: They will cast out demons in my name, and they will speak in new languages. They will be able to handle snakes with safety, and if they drink anything poisonous, it won’t hurt them. They will be able to place their hands on the sick, and they will be healed.” (Mark 16:15‭-‬18 NLT) If we all share our testimony and help other clients do the same, we're all going to experience the miracles God wants to do through our business life and the brand we impact. #GainConfidence, #AgencyOwners, #ShareYourTestimony

  • How to Write Your Testimony Into Your Brand Story

    I started including it on my website, in my sales scripts, and even some social media posts.

  • How to Write Your Testimony Into Your Brand Story

    I started including it on my website, in my sales scripts, and even some social media posts.

  • How to Increase Sales by Speaking Your Customer’s Language

    In high school I was part of different cliques.  Since I played multiple sports, I had the Hispanic soccer players, the black football players and the nerdy chess players in my circles.  Because I had awesome grades, I had the smart, top of the class kids on my side.  I also associated with the rockers and punks because thats the music I identified with. So when it came time to run for President of the Student Council, it was a landslide victory.  I won, not because I had the best marketing plan or campaign slogan, but because I had deep relationships amongst almost every demographic in my school.  I became ‘one of them’ in every clique. We entrepreneurs have the ability to become one of our customers.  But it’s not enough to just pick one demographic or niche area.  Even within one group, there are different personality types and ways they like to be communicated with. It’s important that we have a desire to want to speak our customer’s language, walk in their shoes, and find out what keeps them up at night. Our customers want to feel like we know what they are talking about, what they go through.  But that can be so hard for us if we’re not truly looking to serve their needs over our own. In 1 Corinthians 9, Paul describes his method of ‘winning souls’ as he’s on his missionary journeys.  He says in verses 19-23, "Even though I am free of the demands and expectations of everyone, I have voluntarily become a servant to any and all in order to reach a wide range of people: religious, nonreligious, meticulous moralists, loose-living immoralists, the defeated, the demoralized—whoever. I didn’t take on their way of life. I kept my bearings in Christ—but I entered their world and tried to experience things from their point of view. I’ve become just about every sort of servant there is in my attempts to lead those I meet into a God-saved life. I did all this because of the Message. I didn’t just want to talk about it; I wanted to be in on it!" You and I are on a mission of our own.  God’s using you and me within our own markets, our own niches, to show others what being a Godpreneur is all about. We’re providing our service or product to a group of people that need to be able to relate to us so they can like, know and trust us. You can know your customers better by doing more surveys, asking them what they would like to see you provide.  You can also do quizzes and assessments to get to know their personality or buying behaviors to better speak their language. We, like Paul, would have much more success in the spreading of our company’s mission if we made it a point to become like our clients, think like they think, so we can serve them better. Godpreneur Rule #142: Godpreneurs are devoted to thinking like their clients so they can serve them better. #MakingMoreSales #TargetMarket&Niche

  • Opportunities to Sell, Even in a Jail Cell

    If you’re not always atune to the fact that God wants to bring you blessings anywhere and everywhere, you could miss out on the biggest sales opportunity of your life. Godpreneur Rule #76: Godpreneurs take every human encounter as a possible sales opportunity.

  • How My Business Funds My Disney Habit

    I used to see my business as the tool to get out of debt, save some money, buy a home, a nice car, and live comfortably. But what if I told you that my mindset was utterly WRONG about money, business ownership, and happiness? While working on a branding project for a client of mine, I began to study the concept of “travel experiences.” I read research that people are happier when they EXPERIENCE things rather than receiving something. For example, buying someone a $5,000 trip on an African safari would be more impactful on that person’s life than buying them a $5,000 Rolex. This got me thinking about my own thoughts and desires around the accumulation of wealth and what the purpose of money is for entrepreneurs. My whole business life I’ve been trying to climb out of student loan debt, but could that goal have been met a lot sooner? Could this journey of entrepreneurship have been much more enjoyable had I just thought differently about money? We, business owners, are all in this to make money, but the question is – why? That “why” will either be a motivator of something God wants or a chain that binds us to something the enemy wants us bound to so we don’t see the truth. Being a Godpreneur, I first went to the Bible. The Bible says “thus says the Lord of hosts, “Consider your ways! You have sown much, but harvest little; you eat, but there is not enough to be satisfied; you drink, but there is not enough to become drunk; you put on clothing, but no one is warm enough; and he who earns, earns wages to put into a purse with holes.” (Haggai 1:5-6 NAS) The Prophet Haggai is talking about God’s perspective on money and happiness. Through Haggai, God was addressing business owners frustrated about the accumulation of money. The wealthier they got, the more they were dissatisfied. The problem was they were viewing their use of money on a scale of the accumulation of things. Dear Christian entrepreneur, listen to me carefully here, this is a game-changer.  It’s not what the profits of your business can buy you, but HOW you use your wealth that brings happiness. Getting out of debt and paying all your bills is NOT a form of happiness. Are you happy when you step outside of the prison gates after being locked up for 20 years? No. Life is about to be a tough journey for that person. His happiness can’t come from getting out of jail, it has to come from all of the experiences he’s accomplishing, even while in prison! You might think that “experiences” are only temporary things and that buying a Rolex is a more permanent form of happiness, but this is the wrong way of thinking. But the enemy wants us to think we are happier spending our money on material goods because he doesn’t want you thinking about what God would want you to experience with that money. What if instead of the Rolex, God wants you to go on a vacation with your wife because it’s on that trip that the both of you will restore your relationship and take it to a new level you never thought. A Rolex won’t do the kind of magic Disney can. We Christian entrepreneurs all started our businesses to make money, right? And now we all have a choice of thinking about WHY we want that money. Some of us want the money so we can “stop struggling,” thinking that we’ll be happier if we’re not struggling. But the Bible clearly teaches that we’re going to struggle in this world regardless, so why would we make your goal to stop struggling? Instead, we Godpreneurs have the choice of thinking about what God would want us to experience with that money, a point of view that brings in His higher standards. See, in a God-first business, we don’t just consider our products and services to be things God created us to do, but we must also consider how God wants us to experience Him more with that money. Yes, the Bible has been a fantastic tool to help us guide our businesses ethically and morally. However, what it says about money, even though written thousands of years ago, is practical truth for now and forever for entrepreneurs. Jesus talked about money and its futility in a famous parable: “The land of a rich man was very productive. And he began reasoning to himself, saying, ‘What shall I do, since I have no place to store my crops?’ Then he said, ‘This is what I will do: I will tear down my barns and build larger ones, and there I will store all my grain and my goods. And I will say to my soul, “Soul, you have many goods laid up for many years to come; take your ease, eat, drink and be merry.”‘ But God said to him, ‘You fool! This very night your soul is required of you; and now who will own what you have prepared?’ So is the man who stores up treasure for himself, and is not rich toward God.” (Luke 12:16-21 NAS) How we handle our profits (the Bible calls it stewardship) will determine whether or not we’ll experience true happiness or a fake temporary pleasure. The mindset we take will determine how we run our businesses and how we treat everyone we do business with. When I made a decision to think of my business not as something to get out of debt and buy things, but instead as a way to create new experiences in my life and the lives of those God has called me to impact, it changed my entire motivation for business. I don’t think of Disney as a place to lavish myself, I think of it as a retreat God sends my wife and me on to bring us closer together. Why? Because that’s what God would want. Not me. God. And the more we can see our business profits from God’s perspective, the more we will see a wealth transfer in this world from those that don’t think God’s way, to those that do think God’s way. The Bible says, and research proves it. It’s what we do with our business profits that counts more than what we buy through it. God’s going to hold us accountable for how we spend our money, and for those of us that can steward it correctly, God will give more. Therefore the most important thought we need to have in our business is, “God, how do you want me to use these profits for your glory?”. The Bible says in Proverbs 29:18, “Without vision, the people cast off restraint.” Without God’s point of view on what you’re going to use your profits for, waste, and dissatisfaction result. Imagine if we all traded our material desires for things God wants us to experience? Without God, there’s no real purpose for the money. But with God, we get meaning and purpose and thus a more “whole” view of money and its use and therefore producing true happiness. It’s true – Disney is the happiest place on earth, and for me personally, it helps me and my marriage….but only if I can afford to get there. Therefore, my goal is for my business to pay for my Disney habit. What are your money goals now? #StrenghTheIntegrity #FundingAndRaisingCapital #MakemoreMoney #GainConfidence #GetOutofDebt

  • Uncovering the Niche Target Market You’re Called to Serve

    I deeply care when my friends launch businesses. I’ve been through the roller-coaster ride of entrepreneurship, and I know the road they’re about to go down isn’t easy. Like a father wanting the best for my child, I want to guide my friends to the shortest, easiest way to avoid the pitfalls and deviations that can make the entire venture crash and burn. I remember a friend of mine paying me to launch his business. A year later, he was back at his 9-5 job. I felt so burdened by that experience. I felt that I hadn’t done everything possible to help him. What if I would have put my foot down and stood by my initial gut feeling that he should NOT launch that business? Did I bypass my intuition because of the money he was paying me? As I struggled with these thoughts, I realized that I deeply cared about making sure my friends (and clients) launch the business they were BORN to launch. I became obsessed with coming up with a formula to help make sure I never launched another business for someone without knowing this was the path they were called to go down. What I’ve come to realize is I have a heart for entrepreneurs launching their first purpose-focused business. We entrepreneurs were all hard-wired with a heart that breaks for a certain group of people out there. This is by design. That’s a huge clue God’s given us to reveal the target market we were called to lead. Like a Shepard that is herding his flock, we too are called to hear a certain group of people. If we want to uncover the target market for our businesses, it’s going to come when we realize who the people we’re supposed to be freely helping guide, even without being paid are. Once we can identify this, then the blessings will come to us. The bible says: Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.” (Luke 6:38 NIV) When you run a God-First business, Jesus shapes our hearts, and a new spirit comes in us to care for a certain group of people. This heart moves and thinks like God. But yours isn’t like mine or anyone else’s. Thank goodness for that, or we’d all be targeting the same demographic. Your heart and business have a God-anointed individuality. Want proof? Ok. Do you also care to help people discover the business they were born to do? If yes, then you and I have something in common, but we likely differ in what type of people (women, young men, realtors, Miami-born, etc.). But if you don’t care about what I care about, there’s the proof that we are all different. Godpreneurs, we’re all created for good works, but we don’t have to do every work. Picking a target market lets you narrow down your level of burden and responsibilities to only a smaller group of people. Who our heart breaks for the most is one way God shows us entrepreneurs who our target market is. Our businesses are made to notice, to care, to move more for certain demographic and certain products or services: when their needs are met, our hearts are satisfied, and our bank accounts are satisfied; when they aren’t, our hearts hurt with their hearts and we need to solve the problem with a product or service. Imagine if we all became aware of our hearts, how it feels for certain groups, and begin crafting our business around that? Our joy would increase, and our clients would be happy and satisfied! Prayer – Father, help us take the focus off ourselves and put it onto others. Reveal a heart that hurts for a certain group of people. Spirit, identify a particular people with particular needs and help me take steps towards helping them uniquely with my product and service. #TargetMarket&Niche #MakingMoreSales

  • Including Gifts in Your Marketing

    Back when we were a graphic design fulfillment company, I would send artwork on canvas to my clients every year.  It was an awesome way of showing how much I appreciate their business.  They would hang it up in their offices, and I would make sure it was a piece they would be proud to show off. It’s easy to give gifts to our current clients….they’s paid us! But should we be giving gifts to those that aren’t our clients yet?  They haven’t paid us any money, doesn’t make sense! The bible says: Giving a gift can open doors; it gives access to important people!” (Proverbs 18:16 NLT) Gifts are totally unexpected, undeserved, and given from a heart that wants to strengthen a relationship. CURRENT CLIENT GIFT IDEAS For current clients, I recommend getting on SUBSCRIPTION GIFT GIVING.  Subscription gifting is the perfect way to show appreciation and stay on your client’s mind. The best part? As the on-the-go gifter, you have the ability to ‘set it and forget it! It still requires thoughtfulness to find the perfect fit for a client, because if he or she is going to be receiving something from you once a month, it had better be something well-liked!   So you sign your client up to Dollar Shave Club Birchbox Sock 101 BarkBox Graze PROSPECT GIFT IDEAS God has shown us gift-giving, so what can you be doing in your business to give gifts to PROSPECTS? A book or ebook that you wrote (this is major authority builder) Cupcakes, candy (any food really) A sample of your service (this is a little lame, but it could work) Something 3D in the mail, like a stress ball Do you have any ideas that have worked for you?  Share below! #SharpenLeadership #MakingMoreSales

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