How to Write Your Testimony Into Your Brand Story

Updated: May 26

I once served the nightlife, but God rescued me, and now I serve the day life.

I used to think I ran a typical web and graphic design shop, but God gave me an identity, and now I run a branding agency bringing entrepreneur's visions to life.

I used to do branding for anyone and everyone, but God called me to work with purpose-focused entrepreneurs to help bring their message to the world.

God rescued me. God gave me an identity. God called me. And now, I found meaning and purpose in the work that I do.

And I tell prospects this redemption story over and over, and I end with "He wants to do the same for you and your business."

See how it works?

It took me a while to be able to articulate this and write it out. I started including it on my website, in my sales scripts, and even some social media posts. It’s part of my company’s key messaging strategy.

We all have a good testimony to share. Every Godpreneur has a story of redemption - how God is using your business for His glory. We need to outline it, write it out, and commit it to memory.

The Bible says,

"And the Lord answered me: “Write the vision; make it plain on tablets, so he may run who reads it." (Habakkuk 2:2 ESV)

Many times in scripture, God has someone to write something important down. In this case, God had a big vision that He wanted Habakkuk to write down and deliver it to the people. It’s a message that will impact them at a future time.

In the same way, writing down your business testimony is a vision of the future that God gave you specifically. You need to write down the visions God gives you for your business and be willing to not only take action on them but share them with others as your testimony of faith.

How to Write Your Business Testimony

Every good story has three parts:

  1. A character has a problem:

  2. Business testimony: what problem did you personally have with the way things work in your industry?

  3. Product testimony: what problem does your potential client have?