How to Build a Personal Brand, God's Way
Updated: Jan 30, 2022
Personal branding for Christian entrepreneurs is for people unafraid to lead with their faith...for God-first business owners who confidently lead with their faith.
Can a personal brand really excel if we are upfront and obvious about our faith in Jesus Christ?
I believe that this is not only possible, but it's exactly how God designed it to be.
Ever since launching Daily Godpreneur, I've been building a personal brand to help entrepreneurs understand the Bible from a business perspective. I put myself out there as a subject matter expert, not really knowing what that was going to do for my own business as a branding agency.
What's happened since that launch in 2014 has been an amazing transformation of my purpose and calling in business. I've grown as a better leader. I've grown as a better brander. I've grown as a better guide to my clients.
Now, clients seek me out. They want to feed off of me. My work is more authentic and my clients genuinely feel my passion for serving them.
Personal branding as a Christian entrepreneur, especially those looking to serve other Christian business owners, is an incredible responsibility that I believe all of us have the opportunity to create.
There is something so unique about us Christian entrepreneurs who walk with the Holy Spirit. People don’t even have to ask if we are believers, or even wait for us to bring it up. People just know.
We have the opportunity to bring this sense of peace within the presence of our personal brand! Our personal brands can generate and radiate a sense of positivity from being forthright about our faith in Jesus.
The Bible says
"Since we live by the Spirit, let us keep in step with the Spirit." (Galatians 5:25 NIV)
God marks His children for the world to take notice. The Holy Spirit acts as a magnet to attract opportunity. A personal brand is an opportunity to keep in step with what the Spirit was already meant to do - shine light.
Christian personal branding is the calling on an individual who follows the word of God and is essentially marked for the world to take notice.
It's already obvious in how you speak, how you act, and how you carry yourself because the word of God isn’t just a hat that you wear and take off whenever you want to -- it has branded you.
I do branding in my agency. I talk about it all the time. I know the power of branding on a business. I also know the power that branding can have on a Christian who lets God lead their message for the world.
We Christian have been given the opportunity to market ourselves in such a way that consumers know who we are (believers) and what we stand for (Jesus) so that those who God has assigned to follow us are attracted to us!
We can take this concept, and, through a blog, books, courses, speaking, or coaching, we can find ways in which we can strengthen our personal brand.
So, can a person in this day and age really excel when branded with Christianity?
This is not a question -- it's a right we've been given.
Just be authentic. Don't fake it. If you do not truly believe in putting God first in your personal brand, then followers won’t either.
Imagine if we all talked about God's word on our blogs and videos. Imagine if our courses and speaking engagements all evangelized Christ. Imagine if our personal brand and business could lead people to church without us even having to try!!
Try writing a blog post today about your faith and how it marries into your industry or business. It shouldn't feel forced, it should be natural.
Do you feel that you should show your faith off to the world through your personal brand? Why or why not?
Will you work to better display God through your personal brand to the world?
P.S. I did a Business bible study called 7 Steps to Launching Your Christian Personal Brand. Check it out:
This business Bible study will help you launch a God-first personal brand that will help you strategically, financially, and personally.
Developing your personal brand starts with launching something new and completely different from what you already have.
Also, coaches and Christian business leaders, you can use, edit, and repurpose the teachings for your own tribe! Check it out.