Updated: Jan 26
Serving others comes naturally to me. I’m a “nurturing” personality type. I love training, motivating, mentoring and counseling other people.
I believe it was my servant attitude that made it easier for me to build a Christian personal brand around myself. I understood early on in business that entrepreneurship wasn’t about me, it was about having the attitude about helping others first.
But I know there are other personality types out there where serving doesn’t come naturally, and instead, there’s more of a self-centered approach to business. After all, we’re the owners whose names are on the line, so we want it OUR way.
All of us Christians building a personal brand can be a bit self-centered. By nature, we’re all selfish. We’re born this way. However, the danger of building a personal brand is that we put ourselves in a position to forget about God and be consumed with “self” promotion.
Although we’re Christians with a God-first message for the marketplace, we’re still influenced by the “have it your way” culture we live in. But God wants us to have it His way.
How can we build a personal brand and, at the same time, build a business that’s not all about us?
The secret is to develop and master a go-giver, servant’s heart.
The difference between “personal branding” and “Christian personal branding” is that in the latter, Christ is first. And if we’re going to build a personal brand around Jesus, then Jesus tells us
“Whoever wants to be my disciple must deny themselves and take up their cross and follow me.” (Matthew 16:24 NIV)
Being a Christian, you’re actually in a better position to build a personal brand than someone who doesn’t have Jesus because we’re constantly reminded of our position behind Jesus
“to do the will of him who sent me and to finish his work.” (John 4:34 NIV)