Updated: Dec 24, 2020
Has Jesus saved your business? Did God inspire you to create a product or service? Do you feel God called you to entrepreneurship? Then you have a testimony to tell in your brand story, and I'm going to show you how to share it authentically.
In 2005, I opened up my branding agency, Creative Complex. For nearly two decades, I've been guiding entrepreneurs to discover their calling in business, uncover a well-defined niche, refine their product and service offerings, clarify their message, and bring their visions to life. My agency then creates their brand's logo, website, business cards - all that good stuff needed to get out and start selling.
But I wasn't always the "God First" agency owner; most people know me as.
I was 25 in Miami when I started my agency, and the nightlife was my passion. I was a popular nightclub promoter. I saw that the clubs needed help with branding and graphic design, so I met their needs. We grew to be one of the most popular in the nightlife industry globally.
But in 2008, a friend took me to church, and my life changed. I knew I needed to leave the nightlife world behind. I began my transformation as a born-again Christian. With the personal change came the change that would revolutionize my personal brand, my business, and the services I provide.
By 2014, I had split up with my partners, dropped all nightlife clients, and completed my personal and business rebrand NOT to serve the nightlife, but instead to be God's instrument to help other entrepreneurs ALSO discover the business God created them to start and bring that new purpose-filled brand to life. God revealed that I'm not just a logo and website guy, but that I'm here to help entrepreneurs find their God-given identity. It's a completely different mindset and approach to the business I was already doing.
There are two major testimonies I just shared with you directly related to my business and the service I provide:
My business testimony - this one is how God moved from not being in my business at all to how He took it over.
My product (service) testimony - how I discovered my calling in business and brought it to life through my service offerings.
We all have to learn how to tell our two testimonies in business. We have to identify them, write them out, and take any chance we get to weave it into the fabric of every new hire, new client relationship, and new venture we do.
And if you're a branding guy like me, you have to train your clients to tell their God-first stories too. It's the secret sauce of the happiest and most purpose-focused entrepreneurs and brands on the planet.
The Bible says
"And they have defeated him by the blood of the Lamb and by their testimony. And they did not love their lives so much that they were afraid to die." (Revelation 12:11 NLT)
A testimony has the power to defeat the forces that work against what God is trying to do - bring heaven on earth. A testimony is also a powerful transformational tool to leave the old behind, to step into the NEW that God wants to create.
For me, God saved me from the nightlife niche and placed my agency in the world of helping purpose-filled entrepreneurs bring their "born to do" business.
But what's a testimony if it's not shared?
If nobody knew the story I just told, would my brand be as popular? Would my agency be as successful? Would I feel so purpose-driven?
As I went through the same exercise you're going to go through, I was able to understand my two major business testimonies clearly, and it has magnetically attracted new prospects, helped me establish deeper relationships with my clients, and ultimately, it has shown God my obedience to what Jesus said in Mark 16:15
And then he told them, “Go into all the world and preach the Good News to everyone. Anyone who believes and is baptized will be saved. But anyone who refuses to believe will be condemned. These miraculous signs will accompany those who believe: They will cast out demons in my name, and they will speak in new languages. They will be able to handle snakes with safety, and if they drink anything poisonous, it won’t hurt them. They will be able to place their hands on the sick, and they will be healed.” (Mark 16:15-18 NLT)
If we all share our testimony and help other clients do the same, we're all going to experience the miracles God wants to do through our business life and the brand we impact.
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