Updated: Jan 27
We follow brands for many different reasons. We share their values, we like their products, we find their content helpful, etc. One huge reason is that we resonate with the story behind the brand.
As part of your Christian personal branding, you need to craft and tell your testimony. If you look at the companies you love, you’ll discover that each one has a powerful story behind it that resonates with you and your values.
Why Storytelling Works
Testimonies are powerful because:
They put a human face on your business
People naturally love and are engaged by stories
A good story offers one more way to communicate your values
Stories engender trust because they explain “why”
People relate to stories, especially when they see themselves in them
Your Founding Story
An essential story that you absolutely must tell is how your brand came to be. Most of these stories have a similar plot arc: