Identify Your God-first Personal Brand With These 6 Steps

Updated: Jan 27



People have problems that need to be solved. And God uses people like me and you to help solve those problems. Personal branding is the outward expression of your calling to help others so that they can find you, learn about your solution, and be transformed by it.


What if you haven't honed in the calling that will be the foundation of your God-first personal brand?


That's what I want to help you with today.


I Struggled to Find My Calling


Why me? What qualifies me to help you? Because that's what my own God-first personal brand is...I help people discover their calling and bring it to life! But I didn't always know this.


In 2014, I started my journey of discovering my God-first personal brand through a Bible study I took in my church. We analyzed our gifts, talents, values, past experiences, and aspirations to uncover God’s vision for our lives for eight weeks. For others in the group, it was difficult to self-reflect. I often found myself helping others find their vision and not focusing on my discovery process. I felt frustrated because everyone else was making progress, but my ideas were all over the place.


Ironically, on the closing day of the 8th week, it became clear that my calling was to continue to help others discover their calling. All of my personal qualities, along with how the group was viewing me and the ease at which I was able to help them reveal God's vision for my business life. This transformed me; personally, it transformed my branding agency, and it set the course for my God-inspired teachings on Daily Godpreneur.


I decided that I wanted to be known for helping people discover what they were born to do and bring it to life through a purposed-focused brand. If that's what God called me to do, then come one and come all!


We All Are Responsible to Steward Our Calling


Like no other time in history, today's digital age gives someone in Kenya and Florida access to learning about what God has called us to do. God has handed us all the ability to go on missions around the world. Therefore we must understand our God-first personal brand to be the face of that message out there.


The problem is that the enemy also knows that we have a calling and will confuse us, causing us to delay and possibly never discover our personal brand calling.


But God has a solution.


The Bible says:


Beloved, do not believe every spirit but test the spirits to see whether they are from God, for many false prophets have gone out into the world. (1 John 4:1-3)

When 1 John was written, there were so many people claiming to be something they weren't. I believe some of these false prophets didn't do this out of bad intentions; they just didn't have a full picture of the gospel or themselves. They became personally branded as "false" because of a lack of correct knowledge. John's solution was to test their spirits.


Testing the spirit is at the heart of my Born to Do Method, a methodology I use to help my clients discover if the business they want me to brand is the business they should be in or if it's a misdirection from the enemy. In the end, I help them discern this and lead them towards what they are born to do.


If you want to know what message you were born to share with the world through your personal brand, it's going to start with God, go through Jesus Christ, filter through your holy spirit, flow through you to others, and bounce right back at you in the form of your calling.


Let's break this down for you in a practical exercise I share in my methodology, the Born to Do Method. It's also part of my book and course, How to Build a Christian Personal Brand.




Step 1. What you want to be known for is really what God wants to be known for.


In his book, The Purpose Driven Life, Rick Warren explains that we must first understand God's purposes for us to find our purpose. Our purpose will derive from one of God's purposes for humanity. The flow starts by first understanding that we are conduits of God's purposes.


So first, pick which of these do you feel called to help with:


  • Purpose #1: You Were Planned for God's Pleasure (entertain others)

  • Purpose #2: You Were Formed for God's Family (build communities)

  • Purpose #3: You Were Created to Become Like Christ (coaching, mentoring, personal development)

  • Purpose #4: You Were Shaped for Serving God (through products and services)

  • Purpose #5: You Were Made for a Mission (inventors, creators, method-makers)


Your first homework is to read Rick Warren's Purpose Driven Life so you can soak in the order of things above.


Your God-First personal brand quest (which is a quest for personal fulfillment, satisfaction, and meaning) can only be found in understanding and doing what God placed you on Earth to do.


Step 2. Jesus already traveled the mission you want to go on Jesus


Guys, this journey God-first personal brand doesn't have to be so complicated! We have an example with can copy.


Jesus studied God's Word, was part of a God-first community, went to get baptized, heard from God, set out on a mission, and transformed people's lives. The Bible goes into a lot more detail, and you h