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What Breaks Your Heart Will Build Your Brand

Updated: Jan 27, 2022

It kills me to see people starting businesses they have no business being in in the first place.

What perplexes me is people jumping into ventures that they haven’t created a plan or strategy for.

What annoys me is that there’s a simple solution to the entire thing: discover what you were born to do, and do that.

When I first started my business, I told everyone I was a web and graphic design company. Naturally, I get people knocking at my door the day after they think of a great idea because they come to me for a logo and website. Oftentimes the clients didn’t have a full plan, and I didn’t care as long as they paid their deposit and we began work.

As I began to grow in my walk with God in 2008, I started to feel a nudge pulling on my heart for the people who I knew deep down inside shouldn’t be starting this type of business, but I still sold the dream to them.

In 2012, I made a decision to change that because the passion inside of me didn’t allow me to continue to take money from people that I knew were bound to fail.

I implemented a product called “Brand Strategy Session”, and required that each new client coming through our firm would first need to purchase this “business plan” and we would come alongside and help make sure this person was putting themselves in the right business that was suited for their personality and style.

Everything changed for me when I made this move. All of a sudden I felt like God was using me to minister Entrepreneurs. This was the beginning of Daily Godpreneur.

In light of my calling in Christ and my vocational calling to help Entrepreneurs find their identity, I came to the conclusion that what I’m really upset about is that God created every one of us with something we were born to do, and Entrepreneurs aren’t doing theirs for one reason or another.

So my mind continues to go to work, seeking out the ONE THING, the ONE MESSAGE that they need to hear that will turn it all around in their mind and help them realize their born to do identity.

All of us Entrepreneurs have a passion for something that breaks our hearts. And if we look closely, that passion is always related to the passion and vocation in our business life.

But in order to connect our passion (the thing that hurts us most of how things are) to our business, we have to take on a heart like Jesus and feel the compassion He feels.

The Bible says:

"I will sprinkle clean water on you, and you will be clean; I will cleanse you from all your impurities and from all your idols. I will give you a new heart and put a new spirit in you; I will remove from you your heart of stone and give you a heart of flesh. And I will put my Spirit in you and move you to follow my decrees and be careful to keep my laws." Ezekiel 36:25‭-‬27 NIV

What God is wanting from Godpreneurs is that we submit fully to the spirit He gave us through belief in Jesus. This spirit will guide your passions in positive ways. I don’t come up with the solution, I’m simply a vessel that God is using to manifest the solutions He already came up with.


P.S. I did a Business bible study called 7 Steps to Launching Your Christian Personal Brand. Check it out:

This business Bible study will help you launch a God-first personal brand that will help you strategically, financially, and personally.

Developing your personal brand starts with launching something new and completely different from what you already have.

Also, coaches and Christian business leaders, you can use, edit, and repurpose the teachings for your own tribe! Check it out.

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