Updated: Jan 27
Anyone doing business online must have a solid personal brand. But what if you’re not sure you have the time and skills to do it yourself? Whether you’re just starting to build your personal brand or are looking for a branding brush-up, hiring an agency could be the right way to go.
Take Advantages of an Agency’s Resources
You may not have the resources to tackle personal branding yourself. Most small business owners and entrepreneurs are up to their ears in their daily operations and barely even have time for strategic planning and other long-term issues. If you don’t have in-house staff to help, it may be easier to hire experts.
Help to Articulate Your Personal Brand
If you’re struggling to define your personal brand, an experienced branding agency can help you better articulate it. It’s often difficult for an individual to understand exactly what they’re going for. What image do you want to create in the public’s mind about who you are and what you do? Branding professionals can help you discover and clarify the best approach.
The point is that the person or agency you choose needs to match who you are so that there's no disconnect, and this can be challenging. You need to uncover what you were born to do and establish God’s vision for your business first, and people that are called to the vocation of branding help do this for you.
A Fresh Perspective
It’s often hard to accurately see how you appear in others’ eyes. A branding agency can bring you a fresh perspective. They can see what you’re already doing, right or wrong. Their feedback can help you better decide how you want to present yourself to the world. A fresh perspective can also help you get un-stuck if you’re in a rut.
Identify Your Target Market
Have you clearly defined your target market and their values and motivations? This can be a huge task, but it forms the foundation of good branding. An agency with a great deal of marketing experience can help you identify and define your target market. They can also analyze the competition and help you find ways to set yourself apart.
Brand Visuals and Design
Design is one area where an agency can help you in your personal branding efforts. A significant part of branding is defining your visual language. This is hard for those of us without a keen eye for design or specific design skills. The experts have done it before, and they know what will work best to communicate the image you have in your mind.
Handle Your Own Personal Branding
Of course, you are the expert on yourself, and you are the essential part of your personal brand. This is a challenge to communicate to others, even if they are branding experts.
So think carefully before you choose to outsource all or part of your personal branding. If you have the means to invest, you can save a great deal of time and energy by outsourcing. And perhaps you can learn a few things from the experts you hire.
If you decide to handle it yourself, you’ll stand a good chance of building a personal brand that communicates to your audience who you are and what you stand for.
Let me help you learn the process for creating a successful God-first personal brand yourself. In my new course, I’ll teach you how to craft a brand message that incorporates your unique value, how to develop the visual style of your personal brand, how to compile a branding pack, and much more.
If you want to know about more ways to develop a powerful God-first personal brand, then head over to my program, Build Your Unique Christian Personal Brand.
In this course, you’ll learn how to create a compelling identity that attracts a value-aligned audience and increases your influence and sales.
Check it out here - Build Your Christian Personal Brand | Godpreneur Academy