Trusting God with our Brand and Letting go of our tendency to want to control it all

Updated: Aug 28, 2021



One of my most difficult challenges has been to learn to trust in the Lord with all my heart in all areas of my life, including building my personal brand.


I first attempted to start a business and build my brand almost nine years ago.


I remember I was just a baby in my walk with the Lord, but even so, I knew then, I wanted to build a business and a brand that would allow me to be in a relationship with women to lead them to God.


Truthfully, my faith was weak. My fear of running out of time and never reaching my goals or success (I thought) were much stronger. The thought of fully trusting God in business and my life, for that matter, of letting go of the outcomes and practice letting go and trust him seemed almost impossible, especially with my type-A personality.


As Christian Entrepreneurs, most of us, if not all, struggle with this. As we begin getting closer to the word of God and building a relationship with Him, we start discerning our gifts and calling; we even start feeling and being drawn to a specific group or need.


However, the uncertainty of whether this is truly God calling us leads us to fear and to doubt God’s word and promises. We quickly take back the wheel and driver’s seat. We take back our control and let go of our trust in Him.


God’s word and promises say to us in Proverbs 3: 5-8:


Trust in the Lord with all your heart, and do not lean on your own understanding. In all your ways, acknowledge him, and he will make straight your paths. Be not wise in your own eyes; fear the Lord, and turn away from evil. It will be healing to your flesh and refreshment to your bones. (Proverbs 5: 5-8)

I wish I could tell you that I quickly learned my lesson to “Let Go and Let God,” but unfortunately, that was not the case. During this period, I attempted three times to follow my calling and build my business; the first two attempts were made in desperation and fear of never becoming the woman and daughter God promised. I failed.


But, here is what I have learned throughout my walk and process.


  • God’s timing is always perfect. Thank God for this truth. He knows better than us what qualifications we need to get to where he wants to take us. I learned that to grow in my faith. I must join God’s Bootcamp.

  • I have no valid reason to doubt His word. It is so right for all of us; as we start reading the Bible and learning about God’s character through Jesus and his disciples, we see that all the prophecies found in the old and new Testaments have been fulfilled and continue to be.

  • When He knows you’re ready, get ready. I’m living proof of this! For the past five years, I’ve practiced this; to let go of the wheel and let God lead me. Today he’s entrusted me with a business that employs seven women, including me, and we get to serve women in mortgage and real estate by identifying their born-to-do calling and building a Personal Brand that genuinely represents them and their audience.


I believe that if more of us Christian Entrepreneurs sought to grow from the teachings and wisdom of the bible, our brands and businesses would stand stable on the rock; His rock.


We must learn to put our eyes on the things not seen, for these are the things of the spirit that strengthens us to walk on this earth, trusting blindly in God’s Promises to us.


To learn more about Trusting God and Letting go of our Control in our brand and business. Check out this podcast Episode by Divine Confidence.


#FindingMyBrand #FindingMyCalling #WheretoStartFirst

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