Updated: Dec 28, 2020
Owning an agency can be stressful sometimes because clients bring me “rush” projects that I have to deliver on in a shorter than expected time frame… Or else!
When a project is set to “rush,” everyone’s temper is shorter. The project manager is less patient, the designers are more stressed, and the clients are less forgiving. The entire project experience is under incredible pressure.
I’m the first to say that there is a good type of pressure when a project has a deadline to meet. But that’s different than a project that gets thrown at me last minute because of the effects of a society that is always in a rush.
I’ve lost clients, damaged relationships, and hurt my reputation because of rushing marketing campaigns or one of my services.
When my agency is rushing, there’s no room for love. Instead, all that love and comradery gets set aside, and emotions start running high. The chances for a nuclear explosion in the relationship increase tenfold.
Rush = No Love
We all have situations in our business were being in a rush or hurrying through a process completely shuts off the friendliness and love we have for each other. Instead, we become short with staff, curt in our conversations, and touchy about tasks.
When we’re rushing, we’re mostly doing the opposite of loving. Love requires time, and the rush is the absence of time. Rushing our people, products, or services is the antithesis, the arch-enemy, and the destroyer of loving relationships, lovely projects, and love-filled initiatives.
Rush and love are like oil and water – they can’t co-exist in a healthy relationship in our businesses.
So how do we stop the rush-crazed pace we’re demanded to operate under, especially in environments where it seems everything is a rush job? If we’ve been used to years of hurrying through everything, how can we change to slow down and love more?
And what entrepreneur wants to “slow down?” It’s a time-consuming initiative that flys against reaching our goals as fast as possible. It takes a great deal of time to love well, and there are no shortcuts around it.
The bible says,
“A new command I give you: Love one another. As I have loved you, so you must love one another. By this everyone will know that you are my disciples if you love one another.” (John 13:34-35 NIV)
God put love in the highest place of commandments. Love God and love your neighbors. God didn’t design business to be a rushed and hurried experience. Rush is where the enemy creeps into the entrepreneurial journey to remove love from the equation, therefore removing God even if it’s just temporarily.