Updated: Jan 27
Are you a Christian blogger, author, speaker, or entrepreneur looking to build a personal brand on Facebook to establish a tribe of value-aligned followers?
In this article, you’ll discover why you should consider a Facebook personal brand page (aka public figure page) and how to set one up.
What's a Public Figure Facebook Page?
Have you ever gone to set up a Facebook company page and you're presented with the option to select what type of page you prefer, and you see "Public Figure" as one of the options? We typically think of a politician or a celebrity as a public figure. However, that's another way of saying "personal brand".
Why a Public Figure Facebook Page?
Your Christian personal brand is your most valuable asset. If people begin to see you as an authority in the Christian business space, you won’t have to reach out to develop a following; they’ll come to you.
One of the best tools for growing your personal brand is a Facebook public figure page. In addition to looking more official, a public figure page offers these advantages over a personal profile:
Earn page likes to provide proof of authority.
Get detailed insights on how your page is performing.
Run ads to promote your content.
Remember, Christian personal branding comes from expertise in the field of sharing your knowledge as it relates to Biblical wisdom.
The Bible says:
One who is taught the word must share all good things with the one who teaches. (Galatians 6:6 ESV)
If you don’t have something to teach from the Word, you won’t get engagement from Christian followers.
To effectively use a public figure page for Christian business personal branding, you need to specialize in some area of business. It’s fine if you don’t know everything about what the Bible has to say. And it's fine that you might not be a mad scientist in your industry. However, it's important you do choose the topic that God has called you to work on. Simply make sure you’re willing to learn what God wants to show you from his Word and that your specialty relates to your overall calling from God.
If you’re wondering what to sell on your public figure page, the answer is, well, nothing. You don’t need to have a product ready; you just need to have content to deliver and a Christian personal brand to grow. Build your brand now so when you do have a product to sell, people will trust you enough to buy.
Do I Need a Facebook Public Figure Page if I Already Have a Business Page or Personal Profile?
A business page promotes what you sell, while a Christian personal brand page shows who you are in God's eyes. See mine, for example. Most God-first entrepreneurs in business should have both types of pages; exceptions may be realtors, freelancers, or artists who use their individual name as a professional title and already have a business page associated with that name.
Use a public figure page (which differs from your personal profile) to share professional stories that help people get to know you as a Christian businessperson, not as a friend. For example, you might share a golden nugget about what God showed you this morning in your Bible reading time as it relates to your industry or business.
How Do I Use a Public Figure Page in Concert With My Christian Business Blog?
From your public figure page, boost 1-minute videos that align with the mission of your business and help people understand your why. Viewers who buy into your mission or why are likely to consume more personal stories, customer interviews, articles, and blog posts that demonstrate your expertise.
Provided you have your custom audiences set up correctly, you can then remarket to those viewers via ads from your business page that promote your products and services.
How Do I Set Up a Facebook Public Figure Page?
Facebook has its own step-by-step lesson on "Establish Your Presence on Facebook".
A public figure page is a great way to grow your Christian personal brand and offers many benefits over a personal profile, including the ability to run ads and collect leads. Remember, with a God-first personal branding page, you don’t need to have a product to sell but you do need to publish good, Bible-based wisdom.
What do you think? Do you have a Christian business-related Facebook page? How do you promote your Christian personal brand on Facebook? Share your thoughts in the comments below.
P.S. I did a Business bible study called 7 Steps to Launching Your Christian Personal Brand. Check it out: