Updated: Jan 27
For years, I couldn't crack the code on keeping my personal stuff on Facebook separate from my business and personal brand.
I would always worry that I'm bugging my friends on my personal page with things I don't need them to see, but I did want them to see some stuff. And then I couldn't control people that read my blogs sending me friend requests.
It was all a mess.
Until I finally cracked the code!
In this post, I'm going to solve ONCE AND FOR ALL the formula that all Christian entrepreneurs building a personal brand should be using on Facebook to manage their personal accounts, business accounts, and fan pages for optimal efficiency and authentic growth.
How I manage My Facebook world:
My Personal Profile: This is my personal profile. I have my settings on public, but I only accept friend requests from people I know. I share my personal life here with my friends and family.
My Personal Brand Profile (fan page): I set up a page called Alex Miranda - Entrepreneur. Anyone can follow me here. This is where I share anything and everything related to my professional vocational life. If my friends and family want to follow me here, too, then great! On this page, it's ok for me to promote my business, courses, and all my thoughts on Christian entrepreneurship. To learn about setting up your page, click here.
My Blog Profile: This is like a company page, but only for my blog. My various companies have their own Facebook company page, and my blog also has a company page. This is where I share all the blog posts, any offers, events, etc. I treat my blog as a business, so anything a business does on their Facebook page, I do here.
My Private Facebook Group: From my blog page, I created a "private" Facebook group. This is a group of people that feel the same way I do about growing their businesses, God's way. It's a community of people I grab from the mani blog page that wants to engage more.
IMPORTANT: I interact as my personal brand profile on the private group page. This is key! If you interact as your personal profile, then people will start sending you friend requests. However, if you interact as your personal brand (which is your name, still) then people will follow your personal brand profile page too. IMPORTANT: Also, it's important you start this private group either from your personal brand page or your blog page. You can actually tie BOTH of those to your private Facebook group. This way your personal brand page and your blog page can be admins on the private page.
My Company Pages: These are pages I set up for my companies. Everyone already knows about these, I don't need to go into detail.
I wish I had this article from when I first started my personal brand and private Facebook pages.
Let me know your thoughts below if this has helped you.
P.S. I did a Business bible study called 7 Steps to Launching Your Christian Personal Brand. Check it out:
This business Bible study will help you launch a God-first personal brand that will help you strategically, financially, and personally.
Developing your personal brand starts with launching something new and completely different from what you already have.
Also, coaches and Christian business leaders, you can use, edit, and repurpose the teachings for your own tribe! Check it out.