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Rich Clients are a Pain in My Brand

Updated: Dec 29, 2020

At one point in my branding agency, I was building my business around trying to impress potential clients with bigger jobs so I charge a whole lot more. I wanted to be dealing with rich, wealthy people that had big budgets. I wanted to be rich like them.

After a year, I ended up discovering that the I didn’t like working with these clients. They are a ROYAL PAIN!

The richer they got, the more they demanded and the smaller I felt. It was like working with a ‘know it all’ that had no clue at all.

The bible says

"Don’t eat with people who are stingy; don’t desire their delicacies. They are always thinking about how much it costs. “Eat and drink,” they say, but they don’t mean it. You will throw up what little you’ve eaten, and your compliments will be wasted". Proverbs 23:6‭-‬8 NLT

I decided I wasn’t going to build my business around trying to impress those who have power and riches or hoping to become one of the elites of our society. Underneath the surface, we are all equal entrepreneurs before God.

So I stopped trying to gauge the success of my branding agency by how big of a fish I could catch, but instead on how deep of an impact I could make.

This kept me humble and always in the mindset of trying to figure out how I could help more people, faster, and more profoundly.

See, trying to go after the big money accounts was not only more work for me, but it was also misleading from my calling.

Instead, I had to brand the REAL ME. I must constantly be bringing to light the identity I was born to be.

The One whose appearances are real has chosen to be humble and meek—His name is Jesus. Yes, every knee will bow and every tongue confesses that He is Lord. But He called us friends and laid aside the prerogatives of royalty when He tore down the curtain of separation in the Temple and gave us direct access to His Father by faith through His death and resurrection.

Weak entrepreneurs may insist on status, formality, and appearances, but God sees us for what we are.

Wise Godpreneurs follow the example of Christ’s humility. You are aware that under the surface you are just like everyone else—no better and no worse.

We Godpreneurs look beneath the surface—people and circumstances are not always what they appear to be.

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