Updated: Aug 19, 2021
We all have a “dream client” that we wish every client was like. It’s not that this client paid you the most, it’s that they were impacted and changed the most by the product or service we created.
How can we bring more of these good-feeling situations into our businesses?
We must decide on a niche.
The best branding projects I’ve been involved in were the ones where I helped an entrepreneur discover what they were born to do, bring it to life, and help them tell the world about it. I’ve guided thousands of entrepreneurs on the journey of launching a business, but the best ones are when the entrepreneur feels a “calling” to create the product or service they envisioned.
So how do I attract more and more “dream clients” to allow me into their business plans?
All of us entrepreneurs are built by the same creator of the universe. And by design, God created us to come back and connect with Him regularly. This action of coming to God often is integral to the development of our entrepreneurial journey.
I personally believe this “daily huddle” with God is where we business owners uncover and discover our niche. The desire for quality time with God, our CEO, is how we were built so we could receive His loving care and divine direction for our entrepreneurial calling.
God built us GODPRENEURS to be restored by Him so He could reveal His ideas more to us.
The bible says
“Are you tired? Worn out? Burned out on religion? Come to me. Getaway with me and you’ll recover your life. I’ll show you how to take a real rest. Walk with me and work with me—watch how I do it. Learn the unforced rhythms of grace. I won’t lay anything heavy or ill-fitting on you. Keep company with me and you’ll learn to live freely and lightly.” (Matthew 11:28-30 MSG)
Rest is what prepares the mind for the revelation.
You’ll be able to decide on a niche more clearly when you are living freely and lightly.
When you discover how to connect with God regularly, you live in a condition of abundance. You’ll be getting filled up, so you can turn around and fill others up. You’ll see that the people that start buying your products and services will all contribute to confirming your joy and happiness in a very specific niche.
And when you’re feeling more of your joy, more often throughout the day, you’re able to have a better quality of life at the office, at home, and in your community. You’re able to give because you first received it. You’re able to love and serve on those who you were meant to do business with. You’re able to do what you were born to do.
I have my personal brand, Daily Godpreneur, and I constantly come back to God and allow Him to guide my writings and teachings. In turn, I believe He brings me the people I’m supposed to do business with! He also inspires my marketing and advertising so I can attract even more followers.
If we neglect the daily task of coming to our CEO (God) for our discovery prayer time, we’re missing out on His revelation. If we fail to learn how to meet with God in prayer and meditation, we operate in a condition of depletion and start to depend on our own energy source. And as a form of survival, we’ll try to take from everyone, rather than overflow onto a specific group of people – the ones God called us to serve.
Make a list of everything you LOVE doing and are UNIQUELY gifted at doing. Avoid things you’re good at or obligations just because you wear that hat in the business. Keep it to your UNIQUE ABILITIES.
List things that you would do even if you weren’t paid to do it. What moves your heart, calms your heart, or makes it beat faster because you’re excited to do that service or provide that product?
What services do you provide that restores you, excites you, or connects you to God? What do you do at work that, after finishing, you think you yourself “Wow, that was a spiritual experience!”
Once you have your list, narrow it down to the ONE PROBLEM you would do for the rest of your life.
That’s your niche.
Deciding On A Niche
In 4 Steps to Deciding on a Niche for your Business, join Alex Miranda as he guides you to launch a brand with intention and purpose and decide on a niche already.
Heard of the Godpreneur Academy?
Grow Your Business, God’s Way!
Bible-Based Video Courses for Entrepreneurs Putting God First In their Businesses