Instagram: Growing Your Christian Personal Brand

Updated: Jan 27

Are you trying to figure out what strategy to use on Instagram to establish your Christian personal brand? Do you show your face, or not? Do you post multiple times a day or once every few days? How do you grow an authentic following?

Instagram is how @DailyGodprenuer was able to grow to be the #1 Christian business blog in the world. Growing to over 60,000 followers, its been an incredibly effective way to grow my brand, increase traffic, and boost my membership.

How did I do it?

I gave people access to my personal walk with God as it related to my entrepreneurial journey and business growth.

When I first started @DailyGodpreneur, it was called "Daily Godpreneur with Alex Miranda." I would share everything I was finding in the Bible related to business. It gave people a chance to meet the “real” me. God was giving me all these little golden nuggets that I just couldn't keep to myself, so Instagram was the best and easiest way to accomplish this.

The best way to build our Christian personal brands is to give people a look into our business life through our spiritual walk. Nearly 25% of the population of the whole planet is on Social media; that's 2 billion users worldwide. And since God made us to respond well to visuals and videos, Instagram is a platform that we cannot overlook for being His light in the marketplace.

So how exactly do we build a successful Instagram account as a Christian business thought leader? What is the formula for success?

The Bible says

Do your best to present yourself to God as one approved, a worker who has no need to be ashamed, rightly handling the word of truth. (2 Timothy 2:15 ESV)

God simply wants you to be unashamed about sharing the Word of God as you work.

There's a whole lot of space to work within that parameter. Sit back, pull out a pen and piece of paper, and I will show you how I built @DailyGodpreneur to over 60,000 followers.

1. Authentically Put God First

Instagram is about unashamedly being the Kingdom-minded, purpose-focused entrepreneur God created you to be. There's a message He put in your heart, and you can't help but share it.

If you really want to succeed at growing your Christian business personal brand, then you need to learn how to use Instagram to authentically share what God has put on your heart.

God made sure that being authentic be a real and important thing in marketing. It has to be this way if we're going to point more of the business world to Christ! Thankfully, Instagram allows us to be a good testimony of our authentic faith.

There is no such thing as a ‘wrong’ post for your God-first personal brand, as long as it is authentic.

Remember, the goal here is to let people into your life (as much or little as you want) and to give your target audience a peek behind the curtains of your business life.

Just authentically share what God has called you to do in your Instagram posts and you will attract value-aligned people to you and your brand.

2. Pick a Theme For Your Posts

I've seen too many Christian personal brands on Instagram whose posts are all over the place.

While you certainly have liberties regarding the design and subject of your posts, you still want a cohesive looking account.

Design: Take @DailyGodpreneur for example. For many years, all of our posts have looked the same: A piece of Bible-based wisdom for entrepreneurs, a nice image to complement the quote, and the same font usage.

Subject: You can keep your message congruent by combining the overarching theme of your account (Christianity) with the business segment of your life (entrepreneurs).

It doesn’t really matter how you keep your page "on brand," only that you keep your designs consistent and the message congruent.

Note: I post off-brand pictures every once in a while, but I try and tie most of my posts back to the main theme of my Daily Godpreneur brand.

3. Get New Followers to Your Blog

Whenever possible, you should have some mention of your blog or website so that people can follow up with you and (hopefully) become paying customers.

Unfortunately, Instagram only allows one link and it has to be in the bio of your account.

On my account, I drive traffic to a page where people can sign up to my weekly newsletter (