Including Gifts in Your Marketing

Updated: Oct 11

Back when we were a graphic design fulfillment company, I would send artwork on canvas to my clients every year.  It was an awesome way of showing how much I appreciate their business.  They would hang it up in their offices, and I would make sure it was a piece they would be proud to show off.


It’s easy to give gifts to our current clients….they’s paid us!


But should we be giving gifts to those that aren’t our clients yet?  They haven’t paid us any money, doesn’t make sense!


The bible says:

Giving a gift can open doors; it gives access to important people!” (Proverbs 18:16 NLT)

Gifts are totally unexpected, undeserved, and given from a heart that wants to strengthen a relationship.


CURRENT CLIENT GIFT IDEAS


For current clients, I recommend getting on SUBSCRIPTION GIFT GIVING.  Subscription gifting is the perfect way to show appreciation and stay on your client’s mind. The best part? As the on-the-go gifter, you have the ability to ‘set it and forget it! It still requires thoughtfulness to find the perfect fit for a client, because if he or she is going to be receiving something from you once a month, it had better be something well-liked!   So you sign your client up to

  1. Dollar Shave Club

  2. Birchbox

  3. Sock 101

  4. BarkBox

  5. Graze

PROSPECT GIFT IDEAS


God has shown us gift-giving, so what can you be doing in your business to give gifts to PROSPECTS?

  1. A book or ebook that you wrote (this is major authority builder)

  2. Cupcakes, candy (any food really)

  3. A sample of your service (this is a little lame, but it could work)

  4. Something 3D in the mail, like a stress ball

Do you have any ideas that have worked for you?  Share below!

#SharpenLeadership #MakingMoreSales

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