Identity as the Core of Most of Our Business Problems.

Updated: May 1, 2021


I made a huge breakthrough in my business that forever altered the purpose and passion I felt towards the services I offer.


I make websites and logos. Well, that’s what I used to tell people BEFORE the breakthrough. Websites and logos are the overall deliverables that entrepreneurs think they need in order to launch a business.  Yes, of course this is true.


But when I came to know God, and sought after His will over my life and my business, I began to ask myself “why does God care about logos and websites when there are medical mission trips I could be focusing on.” I thought what I did was so trivial compared to ‘real world problems’ to solve.


But as I started to know God more through daily prayer and Bible reading, I began to learn about a side of God I had no clue existed: God cares about IDENTITY. He cares that each of us are doing what we were born to do. He cares that we’re in the business He designed us for because it’s part of His bigger plan.


See, the plan all along for me was to make logos and websites because… that’s IDENTITY. I give people an identity. I’m doing God’s will.


That’s when I stopped telling people I do logos and websites and started saying that I’m a Branding Specialist. Branding is the art of expressing outwardly what an entrepreneur feels internally. It’s bringing to life the vision within.


We can all make a connection to God’s greater purpose and His will for our business. But this can only happen if you FIRST know God’s greater purpose.


In my case, God’s greater purpose (with or without me) is for people to know what they were born for and to do just that and wrap their identity around that.