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How Do I Find My Purpose In Business and Life? [6 Keys]

Updated: Dec 24, 2020

Do you wake up every morning to run a business you hate, with clients and employees you don’t like, getting paid less than you're worth?

Do you feel like quitting the ENTREPRENEURIAL race and going back to a 9-5?

The REAL problem is you haven't found your "purpose" in business yet.

Without a purpose, your business has no meaning, no sense of destiny, and no sense of specificity.

The greatest tragedy in business is an entrepreneur without a purpose.

But this tragedy is completely avoidable. God wants to guide us on our entrepreneurial journey. He's got a specific plan for each of us, and they are plans to succeed! Failure only happens when we choose to go our own way and veer off on our own paths. But if we do some simple shifting of our mindset, we can uncover our purpose, discover the business God created is to start and begin living a purposed-focused life full of all the riches God has already set aside for us.


No entrepreneur is a mistake; not one of us is a mistake. We are sent here specifically to do something valuable. This means God has something that needs to be done that made you and your business necessary, yet most of us don't know our purpose on earth.

The average entrepreneur doesn't know why they´re on planet earth. They wake up every morning to run a business they hate, with clients and employees they don’t like, getting paid less than they're worth. They're quitting on the business too soon, closing up shop from frustration because they don´t know why they exist. I discovered that the greatest tragedy in entrepreneurship is not a business shutting down. There’s something worse than a failed venture. The greatest tragedy in business is an entrepreneur without a purpose.

Nothing is worse than being running a business and not knowing why. This is a tragedy to give the best years of your life to build something and still not know why you were called to entrepreneurship. That’s a tragedy. Without a purpose, the business has no meaning, no sense of destiny, and no specificity.

Why are me and my business here?

And this is the frustration of many entrepreneurs. Millions of business owners are searching for their purpose and their brand - the "why" of their company's existence. Maybe that includes you?


God has a will and a plan for all of us entrepreneurs. Don't ever listen to clients, loved ones, or even your own internal voice tell you your business is unimportant. Anytime you feel unimportant, immediately think, "Jesus died so that I could be free to pursue the business God created me to start! And He didn't just die for me, He died for all the clients, employees, vendors, contractors, prospects, and competitors I'll be doing business with!"

God knows all about your background and all the fears you would bring up. You think God can't use you, you're not good at business, or you don't have enough money. God knows all about you. He knew what business you would run before you were even born, and this means has a will and a plan for all of our business visions.

The tragedy is that most entrepreneurs will never think about business from a "God" perspective. They were never told that entrepreneurship is God using humans to solve a problem and fulfill an unmet need in this world. They never thought about it from God's point of view - that God had a special plan for their business life. Yes, He does have a blueprint already laid out!


So, what’s God's plan for your entrepreneurial life?

Have you ever asked him?

Proverbs 3:5-6, for example, one of my favorite passages says,

“Trust in the LORD with all your heart and lean not on your own understanding; in all your ways submit to him, and he will make your paths straight."

Just trust him, see what he’ll do when you simply ASK, "God, what's my entrepreneurial purpose? What problem am I here to solve? What business do YOU want me to start?"

God desires the best for your entrepreneurial journey. And if you're lost, confused, and overwhelmed, then your starting point is to tell Him: “Lord, I don´t know what you can do, or how you're going to do it, but God here I am, Father, take me like I am."


In Jeremiah 29 verse 11, God says:

“For I know the plans I have for you,” says the Lord. “They are plans for good and not for disaster, to give you a future and a hope."

God already finished you before He started you! God already created the business you were born to step into! It's yours for the taking!

The bible says God cared for you before you were born. Isaiah 46:3 continues,

"I will be your God throughout your lifetime— until your hair is white with age. I made you, and I will care for you. I will carry you along and save you."

This means God knew you'd be an entrepreneur one day, and because of that, He's going to take care of that business!

Verse 10 continues, "Only I can tell you the future before it even happens. Everything I plan will come to pass, for I do whatever I wish."

God says He plans an entrepreneur's future before it even happens. Why? So that we would realize that we have an opportunity to PARTNER with Him to bring the visions to life. He's going to do it with or without us. What do you think He prefers?

Here’s the good news: God would not allow you to have been conceived in your mother’s womb unless there was a business already finished that you were born to start. That means your choice of becoming an entrepreneur was not a mistake! You are starting a destined business that's already finished. God never begins with the beginning; he begins with the end, then He begins. Your success is already finished! Only you have the unique DNA God has designed to carry out a certain business He predestined for you to start and operate in.

Here’s what Ephesians 2:10 says:

“For we are God's handiwork created in Christ Jesus to do good works which God prepared in advance to do, the living translation says: “For we are God's masterpiece, he has created us anew in Christ Jesus so we can do the good things He planned long ago."

Now stop and process that!

  1. You are God's masterpiece.

  2. Before you were born, he created you for your entrepreneurial purpose

  3. and at the same time, He created your calling not for anyone else but you.


For this reason, be very careful about comparing your business journey with others. There’s always someone who seems more successful or more accomplished than you. If you’re not careful, you can slip out of your purpose and begin imitating their calling, even without realizing it!

If you look at another entrepreneur for the pattern of who you should be, you’ll miss out on discovering your calling in business. God made your gifts, talents, and specific set of circumstances so that you could travel your own unique journey. God drew up the blueprints; Jesus is who we need to look to for revelation of that plan.

The secret about you existed before the world began. God didn't give you birth and then tried to figure out why you exist. He established your destiny first and then gave you birth. That means that the secret about you cannot be discerned by human intelligence or by your high school grades. How many of you have allowed your high school ranking to determine who you are? You may have been an A student or a B student or C student or an average student - and you take that score with you from high school into an average job because you think, "I can't start my own business, I'm not good enough, or smart enough. I didn't go to an Ivy League school. Well, I´ve come to tell you that’s a lie. That's not who God created. He doesn't create average things.

Some entrepreneurs already have their life mapped out. Sometimes it's your parents, and so your mother is calling you rather than God calling you. How many children are living the dreams of their parents rather than God's purpose? And that´s why they’re frustrated. They’re doing things they were not born to do, to please their parents, not to please God. I say it again; no human knows the truth about you because the truth about you is hidden in God.

When I study the bible, I see every single human, every last one, was different. Every single human that God met disbelieved him first - everyone!

Yes, Lord
You are the father of many children

Abraham was barren!

Yes, Lord
You are a mighty warrior and deliverer

Moses was a shepherd hiding from the law.

David you are a king

This kid was a shepherd behind the rocks!

You see, the truth about our Godpreneurial calling is so incredible that we ourselves find it hard to believe. The world doesn't know who you are yet. The truth about you will defy your self-concept because the picture you have of yourself is the one that the world gave you. God's picture of you is very different.

I wonder how many miracles we miss in our businesses...I wonder how many just flat out astounding things God would do in an entrepreneur's lives if we could ever get over caring what everybody else thinks and only focus on the calling God gave each of us.

Listen, the God who created this world can do anything he chooses to do no matter what´s been in the past. That's who he is. You’re talking to the God who makes the impossible.

Business isn’t about using God for your purposes; it’s about God using your business for His purpose. It's about the Lord Jesus showing you how you fit into his plan...and you do fit in! God has a lifetime of purpose stored up for you and me.


Thank God for the strength you need to be an entrepreneur. Thank him for your weaknesses, too. Weaknesses create your dependency on God throughout the life of the business. Once you understand that your strengths and weaknesses form the uniqueness of you, you’ll be well on your way to pursuing the business God created you for.

So, first of all, present yourself and your business to God. Hand it all over. Then say to yourself,

  • I am a unique creation of the almighty God!

  • He made me alone and threw the plans away.

  • There’s no Godpreneur like me on planet earth.

  • He has a special thing for me to do!

Maybe you’re thinking, "I´m not sure the business I'm created to start in God's plan. What if I don’t like it?"

Oh, you will. It's what you were made for! This is what you were born to do! If you don´t embrace God´s plan, you´ll miss the entrepreneurial purpose for which he created you! The bible is very clear about that. This what Jesus said in John 8:12:

“I am the light of the world, he who follows me shall not walk in darkness but have the light of life.

When you follow Jesus' plan for your business, you will be walking in the divine wattage of God's light. There's no other source of ultimate purpose. All other ventures lead to darkness and futility. When you venture off, it's because you're still afraid to present yourself and your business totally to God. Do you think He'll mess up your business by telling you to launch something you don't want to do or go to some business event you don’t want to go to?

By my own testimony, I can tell you that everything I ever dreamed of doing in my business, I found in God's purpose for me. I cannot imagine doing anything else than what I’ve done. As He has led me, so many of my dreams have come true! Plus, quite a few dreams I never even knew I had!

I can't reiterate enough how the first step in pursuing your God-given entrepreneurial purpose is to present yourself totally to God. He loves you, he wants the best for you, and you can trust him. When you find your purpose in business, you stop chasing things that will never satisfy you. Instead, you find the joy of pursuing the next steps God has for you.

Some of you have no idea what God would do for you and your business. Well, the only way you’ve ever going to know is to step out and find out. God told Abraham to leave everything you’re familiar with and go to a place that I will show you. He had to step out. I wonder how many people live with business dreams and visions and amazingly great things in their hearts, but they’re afraid even to take one step in that direction to see what God might do.

You´re not waiting on God, God's waiting on you. He's waiting to give you and your business his best. Listen, if you wait till you figure it out, you´ll never do it.

What do you think God will do? He’ll amaze you.

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