Updated: Aug 6, 2021
What comes to mind when you consider writing web content, a book, or correspondence?
If you’re like my clients, it’s not because you can’t spell. You might need extra eyes to edit what you write, but you don’t lack talent. Entrepreneurs are usually great storytellers.
It’s the nonstop tick of the clock, and endless demands on schedules, that steers people my way. Like you, they have an abundance of knowledge, skill and wisdom to share. They know frequent, current content creates energy and credibility in their business.
But people have legitimate apprehensions. Entrusting your voice and intellectual substance to someone else is risky. More so, in some ways, than doing the same with a scientific formula or patented engineering process. Numbers and formulas, at the very least, do not change.
Perhaps you’ve thought of hiring a ghostwriter and wondered, “How can someone else possibly take over my voice? How can they know what I know, and think what I think?”
Or maybe you looked further down the road and said, “How could I take credit for something written by someone else?” Some authors insist on including the ghostwriter’s name in the title, such as this famous book:
I affirm genuine concern for your intellectual property, and appreciate your desire for authenticity. Especially in the time we live in, good communication is as difficult to identify as it is to produce.
Ghostwriters worth their salt in today’s market come prepared to accept consulting projects, in lieu of full-fledged creative work. Clients’ needs can be knee-deep (an extra set of eyes) to neck-deep (extra minds, eyes and hands doing the project for them).
But, by the same authentic token, you risk depriving your target market of something, if you attempt to write your content on a pure solo basis. You will deprive them of the flood of creativity that comes with involving others in your project, silently or otherwise.
Think for a moment of the endless creativity and infinite variety of musical styles and genres. Almost none of it is written, performed, produced, recorded and engineered by just one person.
Music has such spiritual and emotional potency … because it is forged by the interaction of human souls, personalities, backgrounds and skill levels. Rare exceptions to this only prove the rule, courtesy of my friend, Rabbi Daniel Lapin: “True creativity always involves at least two human beings who are different from one another.”
Just try starting a business without customers, a band without instrumentalists, or a marriage and family without a spouse, if you disagree.
Why You’re “Already” Using Ghostwriters … You Just Don’t Realize It
Maybe you’d be surprised to learn: marketing is much easier to do, with other people doing it for you. Your referral partners and existing customers are your “marketing ghostwriters.” I encourage people to leverage these relationships to create your own “unpaid sales force” in my book, Influencer Networking Secrets.
As I built two businesses in the local insurance market, I found “imprinting myself” in the minds of others worked better than tooting my own horn. By investing in people, they would recommend me to their networks. They “ghost-wrote” my sales pitch … and usually did the “persuading” for me.
Indirectly, I merged my energy with theirs. People do business with others they “know, like and trust” because of the spiritual exchange that takes place when we’re together. My partners functioned as “social proof,” and formed a chain of “affiliates” that endorsed me.
Whatever you might write by yourself - web content, a book, a keynote speech, a shareholder letter - becomes more powerful, not less, when you work with others to write it. If it’s good enough for CEOs and US presidents … it’s good enough for you.
How The Ghostwriting Process Changes Things
If we believe that every word printed in the Bible belongs there, what do you do with obscure verses like this?
“I, Tertius, who wrote this epistle, greet you in the Lord.” - Romans 16:22
Was Tertius merely taking dictation, or did he influence the content of the letter? I don’t know. I’ve never heard anyone teach on it. But you have to wonder why Sha’ul (Paul) did not write the letter himself. If you employ someone to write for you, the words you speak aloud will, in many cases, end up differently on paper.
Love him or hate him, note the difference in the way President Donald Trump speaks at rallies, versus how he “reads” in his ghost-written bes