Updated: Mar 31, 2021
It's one thing to write an impactful article that communicates for change, but it's another thing to get a Christian entrepreneur to read it and for Google to rank it -- which is where nailing the title comes in.
Titles are what sell the Christian reader on wanting to read your article. Titles represent your content on search engines, in email, and on social media. It's no surprise, then, that some of the most common questions we get concern crafting titles.
- How long should my blog title be?
- What words should I use?
- What words should I avoid?
- Should I optimize it for search or for social? Or both?
Luckily, we've come up with a simple formula for writing catchy blog titles that you can reference from here on out. So let's dive right in.
How to Write Catchy Titles Christian Readers Respond To
1) Start with a working title.
Before you get into the nitty-gritty of coming up with a perfect title, start with a rough draft: your working title. What is that, exactly? A lot of people confuse working titles with topics. Let's clear that up:
Topics are very general and could yield several different blog posts. Think "God's timing" or "finding your calling." A writer might look at either of those topics and choose to take them in very, very different directions.
On the other hand, a working title is particular and guides creating a single blog post. For example, from the topic "God's timing," you could derive the following working titles:
Why God Made ‘Timing’ to be the Most Important Factor in Ensuring Your Christian Business’s Success
7 Bible-Based Principles of ‘Timing’ to Ensure Your Business’s Success
Timing is Everything in Business - What Does God Have to Say About It?
If Timing is Everything in Business, then What does God Have to Say About it?
See how different and specific each of those is? That's what makes them working titles, instead of overarching topics. It's also worth noting that none of those titles are perfect -- they should be specific enough to guide your blog post. (We'll worry about making it clickable and search-friendly later.)
2) Stay accurate.
Accuracy is critical when trying to finesse a title because it sets clear expectations for your readers. While I'm sure lots of people would love to click on a post that said "7 Bible-Based Principles of Timing That Will Make You One Million Dollars Tomorrow" ... it's a little bombastic. Don't you think?
Unless, of course, you truly did find the key for making millions of dollars overnight, and in that case, send me a direct email and LET'S TALK!
First and foremost, your title needs to reflect the content that follows accurately.