Uncovering What Business You Were Born To Do – Step 3: Who You Are vs What You Do

God placed gifts and talents inside of us for our business's success; He knit us from other mother's womb


I went to see a nutritionist help me put together a meal plan suitable for my lifestyle and goals. I expected him to weight me, measure my waistline, and ask me about my medical history.

What I didn’t expect was a physical fitness test. This caught me by surprise! He measured how far I could stretch and how many push-ups, sit-ups, and squats I could do in 1 minute. Oh, and then we went outside where he tested my long jump, and my shuttle run.

Wow, I was exhausted at the end of what I thought was going to be an easy in-and-out visit.

I asked him why he needed all of this information and he said: “It’s important I discover WHO you are before heading out to know WHAT meal plan I should create for you.”

I was impressed by his response. It’s the same way I feel about helping entrepreneurs with their logos and websites. It’s important for me to know the person’s past experiences, gifts, talents, and strengths before I can know for certain what direction we’re going to move in with his or her brand.


But knowing what we are good at isn’t that clear to us always. Sometimes we’re so stuck in our routines that things that others see as talents or strengths, we see as normal things. It’s hard for us to know ourselves, and it’s even harder for us to express that to others.

Listen, nothing is more important when we’re launching our perfect business than being able to assess our gifts and talents. That’s where the magic happens! That’s where God shines through you to others.

Most designers and developers won’t care to know the entrepreneur from that personal level. Also, the entrepreneur doesn’t care to expose themselves that with either because they don’t feel it’s relevant to the conversation. I get it. I used to think the same way.

We entrepreneurs were all set up by God to succeed at something in business. And on the path of discovering what we were Born to Do, some of the greatest clues we have is what God has already put in us.

The bible says

For we are God’s handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do. (Ephesians 2:10 NIV)

You were born and handcrafted to serve the marketplace, and God’s gifted you with something others don’t have.

Your “toolkit” is what you should reflect on today. These gifts and talents point the way to your exact business.

For example

  • What are your top talents?
  • What do people come to you for advice for?
  • What comes easy to you, but others struggle with?
  • What could you do blindfolded?
  • What spiritual gift has God put inside of you?

There are many tests out in the marketplace that help us discover more about ourselves in this area. There is a StrengthsFinder assessment to identify “Strengths/Talents,” and that’s available at gifts.churchgrowth.org. This one will help find your spiritual gifts.

I developed the www.GodpreneurTest.com which will reveal both your strengths and weaknesses.

God placed gifts and talents inside of us for our business’s success; He knit us from other mother’s womb (Psalms 139:13). Knowing what our talents are equipped us to launch businesses more in line with our calling and helps us lead purpose-focused brands into the marketplace.

It’s not about what we do; it’s about who we are in Christ. There’s a big difference!

Godpreneur Rule – Godpreneurs uncover who we are first so we can then know what we were born to do.