Updated: Jan 21, 2021
I like to listen. I have learned a great deal from listening carefully.
In fact, it’s my job to listen. As a Brand Strategist, I have to listen to what the entrepreneur is asking for in the company they want to brand or rebrand. I listen to what they want on their website, the logo they envision, and the overall business direction they want to go in.
I then have to wait and also listen to the little spirit within that will inspire me to guide the entrepreneur towards their born-to-do identity, the business they were perfectly made for.
The key here is to listen twice before speaking once. Listen to the client, then listen to the spirit.
It’s a mistake for me to jump the gun and speak too quickly.
The Bible says:
Spouting off before listening to the facts is both shameful and foolish. The human spirit can endure a sick body, but who can bear a crushed spirit? Intelligent people are always ready to learn. Their ears are open for knowledge. (Proverbs 18:13-15 NLT)
Being a good listener leads me to the opportunity to say something that may powerfully affect the entrepreneur's entire business direction, and thus their life.
When I’m listening intently and I let the spirit lead my strategy sessions, my clients sit there and drink up every word I’m saying. Such a great feeling to be used by God to pour into my clients!
And what a great moment to thus minister to my clients. This is when they are vulnerable because they are hungry for guidance. They are about to make one of the biggest decisions of their life, and here I am given the ability to consult them in any direction. I’m constantly driving home the fact that we only should be doing the business that God designed specifically for us. Christian or not, my clients melt and I’m able to minister because it has to do with their future investment.
My clients think they have all the answers. Not all, but most. So most don’t ask for guidance. I have to package the guidance up as business consulting. They’ll buy consulting and planning, they won’t buy advice on what they were born to do. Sell the sizzle, feed them the steak.
And because I’m a Holy Spirit driven Godpreneur who is a good listener, my client’s hearts change and they become like a sponge ready to soak up any advice that might bring more meaning (and profits and success) to their business.
I can look back now comfortably at my clients and see that most too have become good listeners. They become a good listener to the life-giving words of God, given through me. That’s what happens when two spirits speak to each other.
Godpreneur Rule: Learn to listen to your clients and the spirit and discover your ministry opportunity to your client’s heart.