Updated: Jan 20
I’ve always told my clients that you don’t need marketing. As the owner of a branding and marketing agency, let me explain myself.
When I tell my clients that they don’t NEED marketing, it’s because I’m trying to drive home the point that if you figure out what you were born to do, what your calling as an Entrepreneur is, what your purpose is in business, then God will magnetically attract business to you. You’ll be so “in the zone” that marketing or advertising wouldn’t even be necessary because people would talk about you so much that referrals and word of mouth would take over.
But…you have to be willing to trust in your calling and drop everything else to focus on that ONE THING you were called to do.
This is really a lesson on trust, and how much are we willing to trust in God and not our marketing or advertising campaigns.
See, we entrepreneurs can start to rely to much on the things of this world as the provider of our happiness, success, or identity. We put so much trust in our employees, vendors and contractors as the thing that will make our business succeed.
And when we start succeeding, guess what, we give credit to those things for our success. And if we fail, we ask God “why did you let me fail?”
As entrepreneurs, we have trust issues. Our entrepreneurial self wants to take things in our own hands and control everything around us.
But what happens when we’re in a waiting period and there’s nothing there except for God?
Or what happens when we’re putting all of our eggs into this one Facebook advertising campaign as “the thing” that will really bring the business in.
Or what if someone comes alongside and tells you that your business stinks and you should do something else, but you know you’ve been called to be where you are at.
The good news is that God already saw this coming and made a way for us to fully trust in Him. We can’t afford to rely on the things of this world in our business.
The Bible says:
"Some trust in chariots and some in horses, but we trust in the name of the Lord our God". Psalms 20:7 NIV
Here is the commander of the army telling us that he doesn’t rely on chariots and horses. Back then, the strength of your army was determined by the number of chariots and horses you have.
Put it to you this way. It’s like the general of the army saying we don’t rely on tanks and airplanes, we rely on God.