How Christian-Owned Agencies Profit by Offering Free Strategy Sessions to Prospects
Updated: Dec 24, 2020
Today, I want to show you how serving is the best marketing plan for your agency.
So many times in our business, we want to get paid before services are rendered. We need a deposit before work can begin. We need to sell a consulting session to get an hour of our time. We have to get the client to buy a coaching package before we can pour out our ideas.
However, I have found that my business's best marketing plan came through genuine care, generosity, and love I pour out to an entrepreneur through a discovery call and an audit of their business idea.
I have a process where people can schedule a 15-minute discovery call with me. I also have a free brand audit and free marketing strategy I offer to people. This time allows me to hear the person out and offer valuable insight. It's just enough time for me to share my belief that the best businesses are where the entrepreneur feels called and purposed to do it by God.
I believe that when we "Purpose Finders" build relationships on the theme of genuinely guiding someone to their calling—with no strings attached—we open up a stream of a provision that flows from all directions. The person we talk to may not buy from us, but God comes and blesses us with a different client.
The Bible says
Remember this: Whoever sows sparingly will also reap sparingly, and whoever sows generously will also reap generously. Each of you should give what you have decided in your heart to give, not reluctantly or under compulsion, for God loves a cheerful giver. And God is able to bless you abundantly, so that in all things at all times, having all that you need, you will abound in every good work. As it is written: “They have freely scattered their gifts to the poor; their righteousness endures forever.” (2 Corinthians 9:6-9 NIV)
Serving attracts God's generosity.
This is why setting up FREE discovery calls, brand audits, and marketing strategy sessions have the effect of attracting new opportunities. Serving other entrepreneurs with your God-given gifts and talents puts your heart in a state of giving; therefore, you reap generously. Conversely, strictly looking to get paid for your time, holds your seeds back, thus repels.
When we give freely to people, regardless if they can afford it or not, God watches and rewards us.
We Godpreneurs are called to give freely. When we pour into others first, God sees our heart and can turn that person into our best client if it's His will! It is a spiritual principle God uses to build entire businesses upon!
Imagine if we were all proposing to plant and harvest by serving up one-on-one discovery calls and brand audits. It is how we manifest provision for ourselves and our businesses.
Reflection
Do you have faith in God's promise to provide for your business as you serve and plant vision into the lives of other entrepreneurs?
What do you feel about spending time and/or resources building relationships in your business with no strings attached?
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