How Faith-Based Agencies Sell More

Updated: Apr 13, 2021



I own a branding agency. This means that entrepreneurs purchase my skills as a service provider to launch their brand or business ideas. Since my business provides a one-to-one service, I emphasize my client relationships and make the customer's user experience pleasant.


My key to finding success, purpose, and meaning in my agency wasn't through who I knew, but how I served...even without collecting money.


As the world's economy continues to grow, many of us "purpose finders" want to succeed by doing God's will, making a difference, and putting the customer first. However, because we're also influenced by more money, perceived success, and influence, we ultimately get sucked into the world's ways. We veer off our pilgrimage by chasing inauthentic relationships, madly collecting social media followers, and obsessing over our brand and story.


My friend Kevin taught me a Chinese proverb that goes, "Me, unhappy. Others, happy." It means that when I focus on myself and my desires, I'm unhappy. But when I focus on others and what they want to accomplish, I'm happy. (I've tested it out, it's legit true!)


The best way for us faith-based agency owners to approach our businesses is with a servant's heart. Our mindset should be putting our prospects and clients first and building relationships with no strings attached or pressure to buy.


Jesus said


“You are the light of the world. A town built on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven."(Matthew 5:14‭-‬16 NIV)

Agency owners who put God first in their business obey God and experience true success and fulfillment by making SERVANTHOOD the basis of their daily decision-making.


Serving is like a light that people are attracted to. People can sense genuine care and their walls come down, and authentic relationships form. This is more powerful than any product launch, networking event, or the number of social media followers.


If you want to make a difference as a Christian agency owner truly, you do it one prospect at a time. When you show God He can trust you with a little; then He opens the door for more!


Over the next series of posts, you're going to learn how you can grow your book of business by freely offering more discovery calls, free consultations, podcasting, interviews, live speaking engagements, blogging, and writing books. It's time to change the world by losing yourself in your calling to help Christian entrepreneurs launch and grow their brands!



 

Reflection

  1. What's Jesus' definition of business success (clue: it's in the most famous speech in history, Matthew 5. You can also take my business Bible study, Jesus’s 8 Steps for Achieving Greatness in Business.)

  2. How do God-first brand specialists begin to achieve the success (or blessedness) Jesus describes in Matthew 5?

  3. What does it mean or look like to be a successful (or blessed) agency owner — independent of and regardless of our circumstances?