How Faith-Based Agencies Sell More

Updated: Apr 12, 2021

I own a branding agency. This means that entrepreneurs purchase my skills as a service provider to launch their brand or business ideas. Since my business provides a one-to-one service, I emphasize my client relationships and make the customer's user experience pleasant.

My key to finding success, purpose, and meaning in my agency wasn't through who I knew, but how I served...even without collecting money.

As the world's economy continues to grow, many of us "purpose finders" want to succeed by doing God's will, making a difference, and putting the customer first. However, because we're also influenced by more money, perceived success, and influence, we ultimately get sucked into the world's ways. We veer off our pilgrimage by chasing inauthentic relationships, madly collecting social media followers, and obsessing over our brand and story.

My friend Kevin taught me a Chinese proverb that goes, "Me, unhappy. Others, happy." It means that when I focus on myself and my desires, I'm unhappy. But when I focus on others and what they want to accomplish, I'm happy. (I've tested it out, it's legit true!)

The best way for us faith-based agency owners to approach our businesses is with a servant's heart. Our mindset should be putting our prospects and clients first and building relationships with no strings attached or pressure to buy.

Jesus said

“You are the light of the world. A town built on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven."(Matthew 5:14‭-‬16 NIV)

Agency owners who put God first in their business obey God and experience true success and fulfillment by making SERVANTHOOD the basis of their daily decision-making.