Jesus’ first tribal followers were people being cured of diseases. He would heal people, and people would continue to come from all around to be cured by him and also to follow him.
In Mark 4 verses 23 to 25 we read
And Jesus went about all Galilee, teaching in their synagogues, and preaching the gospel of the kingdom, and healing all manner of sickness and all manner of disease among the people. And his fame went throughout all Syria: and they brought unto him all sick people that were taken with diverse diseases and torments, and those which were possessed with devils, and those which were lunatick, and those that had the palsy; and he healed them. And there followed him great multitudes of people from Galilee, and from Decapolis, and from Jerusalem, and from Judaea, and from beyond Jordan.
How was Jesus able to amass his following? Because he paid especially close attention to his audience's needs and problems.
The key to identifying who God wants you to serve, and before moving on to bringing any part of your personal brand to life, is asking yourself, who do I feel the most pain for?
For me, I feel a deep burden for people who don’t know what they were born to do. This very thing I’m doing right now, helping guide you towards your calling so you can get your message out, that’s my pain. If I could just help more people get into alignment with God’s purpose for their life, we’d live in a better world with better products and services. That’s why I’m called to branding. Make sense?
For you, is there one person that comes to mind right now that you can’t get off your mind that, if this person followed your steps, took your course, read your blog post, or listened to your podcast, you know you could change their life or help them overcome a huge burden? That’s your niche. That ONE person is who God wants you to start with. From there, God will begin to bring people with that same exact problem so you can help them too.
Do you see how this works? God gave you a specific message to share with the marketplace, and that message will help a certain group of people able to feel connected to you. You'll need to create an authentic connection with your audience, and this will be "your people."