Updated: Aug 19, 2021
Have you discovered your purpose in business, but find yourself struggling to execute on it because you get sucked back into old ways?
Maybe there's a new direction you want to take with your business, but past clients and old services keep you from moving forward because…you have to pay the bills, right?
Or, there's a personal brand or blog you've meant to launch, but with all the distractions of life, you can't find the time to press play or continue building.
There's a strategy I want to share with you today to help you move into “an entirely new way of life—a God-fashioned life, a life renewed from the inside and working itself into your conduct as God accurately reproduces his character in you” (Ephesians 4:20-24 MSG).
I'm continually tweaking my branding agency. I've been helping businesses launch since 2005, but it hasn't always stayed the same. I've changed my process, target market, and niche too many times to count.
In 2019, I decided I wanted to target more doctors. So I started talking more about doctors on my blog posts and examples. I even created a new page on my website to target that market specifically. Yes, I still had other types of businesses calling me, but I was doing small things to move me into a new direction that I felt God was calling me towards.
We can all rebrand and redirect our focus because it's human nature to be remade. We're constantly shedding our skin, and new skin is replacing it.
God uses entrepreneurship to help us be remade into our new selves - what He created us to do. But He won't force the change on us. He wants us to keep asking, keep listening, and keep working with Him.
The bible says:
“So I say to you: Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. (Luke 11:9 NIV)
Jesus says to ask, seek, and knock. That's three ways of saying the same thing - be continuous and relentless in pursuing the things of God.
God won't reveal our true brand's calling all at once. It's a continuous process where He wants to guide and teach along the journey. God will identify our brand in a process and progression that builds on itself throughout our entrepreneurial career.
For this reason, you shouldn't get hung up or stressed about being stuck between your old business model and the new direction God wants to take you to. He wants to work THROUGH the process.
There's no formula or timeline of how this works. However, when God gives us a calling in business that is unique to us, we have to treat that with the most extraordinary care. We can't allow that vision to be lost or forgotten with the hustle and bustle of life. We have to have a system and process in place to constantly be revisiting the calling.
Deciding on a niche to serve is a process of documenting what God reveals to us and consistently revisiting and revising it. If we keep our calling top of mind, we'll always stay focused on who we were meant to become in the marketplace.
How do we keep our calling top of mind so God brings our niche more into focus and action?
I've created a Trello board and Google Document dedicated to the purpose of writing out what God reveals to me about my purpose and calling. The more I revisit this and analyze it based on my current circumstances, the more my niche is revealed. Constantly reading and tweaking, resurfaces the feelings towards solving the problem I was born to fix.
Get a journal or open a document on your computer or phone and record what God has been revealing to you. Remember, moments He spoke. Recall terrible client situations you never want to experience again and amazing clients you loved to work with. Remember the situations you loved, and the products that made you proud. Bring back moments where you helped someone, and it felt like you were in your zone. Write down Bible verses that impacted you and your business.
Imagine if we all collected and compiled all of these things and revisited them every morning, even if it was just for 5 minutes. Let's preserve and protect what God shows us because it will reveal the niche, product or service you were called to bring to life. Simply keep returning again and again. God is faithful. He will bring the vision to life.
Deciding On A Niche
In 4 Steps to Deciding on a Niche for your Business, join Alex Miranda as he guides you to launch a brand with intention and purpose and decide on a niche already.
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