Updated: Dec 26, 2020
Have you discovered your purpose in business, but find yourself struggling to execute on it because you get sucked back into old ways?
Maybe there’s a new direction you want to take with your business, but past clients and old services keep you from moving forward because…you’ve gotta pay the bills, right?
Or, there’s a personal brand or blog you’ve been meaning to launch, but with all the distractions of life, you can’t find the time to press play or continue building.
There’s a strategy I want to share with you today to help you move into “an entirely new way of life—a God-fashioned life, a life renewed from the inside and working itself into your conduct as God accurately reproduces his character in you” (Ephesians 4:20-24 MSG).
I’m constantly tweaking my branding agency. I’ve been helping businesses launch since 2005, but it hasn’t always stayed the same. I’ve changed my process, target market, and niche too many times to count.
In 2019, I decided I wanted to target more doctors. All I did was started talking more about doctors on my blog posts and examples. I even created a new page on my website to target that market specifically. Yes, I still had other types of businesses calling me, but I was doing small things to move me into a new direction that I felt God calling me towards.
We can all rebrand and redirect our focus because it’s human nature to be remade. We’re constantly shedding our skin and new skin is replacing it.
God uses entrepreneurship to help us be remade into our new selves – what He created us to do. But He won’t force the change on us. He wants us to keep asking, keep listening, and keep working with Him.
The bible says:
“So I say to you: Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. (Luke 11:9 NIV)
Jesus says to ask, seek, and knock. That’s three ways of saying the same thing – be continuous and relentless in pursuing the things of God.
God won’t reveal our true brand’s calling all at once. It’s a continuous process where He wants to guide and teach along the journey. God will identify our brand in a process and progression that builds on itself throughout our entrepreneurial career.
For this reason, you shouldn’t get hung up or stressed about being stuck between your old business model and the new direction God wants to take you. He wants to work THROUGH the process.
There’s no formula or tim