TikTok – What’s The Strategy For Christian Personal Brands?

Updated: Jan 27


One of my business partners walks into the office and says “Hey dude, you gotta get on TikTok, it’s the funniest thing ever! People post videos of themselves in extremely creative and entertaining ways.”


I’m curious. So I check it out.


He was right.


It’s fun. It’s addictive!


People WILL BE INFLUENCED by the content creators on it.


The question is: what’s the best strategy for us Christian entrepreneurs to develop our personal brands on TikTok so that our message can be one that is heard…even if it’s a younger demographic.


What is TikTok?


We all have teenage and early-twenties friends that have mentioned TikTok, it’s the newest rage.


And it’s not just for teens. God brought this powerful branding platform for us Christian personal brands the same way He allowed for Instagam, YouTube, and Facebook to exist.


Welcome to a Christian entrepreneur’s introduction to TikTok through the perspective of leveraging TikTok for growing your God-first personal brand and influence for the Kingdom.


TikTok is a Chinese social network that puts video first. People can post short videos, edit them, add music, and post them to their TikTok followers. It’s estimated that over 500 million people use TikTok, meaning the network is larger than Twitter and Pinterest. WOW!!


TikTok (Douyin抖音) is an amazing platform to promote our Christian personal brands because if it is true that spreading our message is our calling, then short videos give us the chance to influence others with our skills, art, abilities and inspired ideas in a fast and smart consuming way.


I use TikTokmyself for 2 main reasons:

  • To promote my @DailyGodpreneur Personal Brand

  • To study this trend and adapt my B2C marketing strategies to brands that I consult and my own companies

In personal branding and marketing, things change quickly and we can’t rely on a single platform. Today we need to concentrate not only on Instagram and YouTube, but also on Tik-Tok to reach new communities online with Kingdom-minded thoughts and inspiration.


The bible says,


He said to them, “Go into all the world and preach the gospel to all creation.” (Mark 16:15)


Our primary calling as Christians is to spread the word. Our SECONDARY calling is to use our business and personal brand as a means to do that.


I’ve put together a mix of strategies, tips, and advice on building a Christian personal brand on TikTok.


We focus on China, a powerful country that offers incredible possibilities for foreigners able to adapt to the social media ecosystem. For more insight about Personal Branding for Christian Entrepreneurs, click here.


Who is Behind TikTok?


TikTok is for short videos mostly 15 seconds long, but with the ability to make 60 seconds long clips. While using this platform, you’re supplied with a number of songs and many filter options to customize the videos.


TikTok is owned by ByteDance. That’s the privately held company, founded in 2006, that is, according to reports, now the most highly-valued tech startup in the world. It just raised a $3bn round of funding that valued it at $75bn. So TikTok has a lot of capital behind it, which could make it more difficult for incumbents to quash it.


TikTok burst out in 2018 and became the most downloaded iPhone app, getting the nickname of “China’s Snapchat”. Chinese adore it and they use it to show their life, passion, and talents.


Its audience is extremely young and active. According to a survey, nearly 67% of TikTok’s users are under 30 and 56% of them are students. At the same time, data shows that 43% of users live in first and second-tier cities, the developed metropolitan areas.


There are so many users and they are so different, different ages, different income, different interests that almost any Christian brand could find here its target and any creator — his audience.


As far as it’s a short-video app, it is often compared with Vine (remember that!?) Vine was actually acquired by Twitter in October 2012 prior to its official launch. In 2016, however, thanks in part to growing competition from other apps including Instagram and Snapchat, it was shut down.


Vine became popular with content creators who used it to create comedy and music shorts, and it eventually grew to 200m active users. Not surprisingly, brands were eager to get in on the act as well.


6 Reasons Why You Should Use TikTok for Your Christian Personal Brand


1) Videos are easily “digested” by your fans