Updated: Feb 3, 2021
As I’ve written many times in the past, I feel a deep call to rid the world of an identity crisis. There are business owners who are running businesses they shouldn’t be running and have a whole different passion for something else, yet are stuck. I know this because I was one of them.
Since I’ve chosen such a “worldwide” view of my deep desire, I’ve been able to re-shape the way I operate my business of doing logos and websites. It has helped me reveal my talent as a Brand Strategist. I’ve been able to focus on specific expertise. It’s helped me eliminate distractions from around me and discern what ideas I should pursue and which ones need to go in the icebox (for later).
What I’ve discovered about myself, now I bring in as a methodology to my clients.
There are three major areas I consider when looking to discover what my clients are born to do. Today I’ll show you one: the needs of the world.
The business God calls you to is where your deep gladness and the world’s deep hunger meet.
The single strongest indicator of the business mindset God wants you to be in is probably your awareness of what needs to be done to make the world more like what God intends.
For me, I would see businesses fail constantly. Remember, I’m the guy doing the logo and website so I’m seeing people BEFORE the start. In 2014 I started to realize a trend: the successful ones were doing it out of a passion as if they were born to do it. The others were following a trend or doing it because there’s money in it.
The Bible says:
"Anyone who has been stealing must steal no longer, but must work, doing something useful with their own hands, that they may have something to share with those in need". Ephesians 4:28 NIV
I’m in a position to take their money and run with whatever their idea is, or I can guide them to see how their product or service will impact the world as a whole. If we can’t find it, then we need to dig deeper.
This doesn’t necessarily mean all of my clients solve world hunger or other huge, global problems. Working to serve the good of the larger society doesn’t have to be one of the obvious bigger issues.
I can’t meet every need in the world, so I narrowed it down to helping people discover their true identity, their purpose, their passion.
This set me apart from logo and web guys and helped me see my business in a way in which I’m helping meet the world’s needs.
Questions I ask my clients to discover their world solution:
What do you observe or notice that needs to change in the world?
What do you feel strongly about?
What people do you care about?
What do you think God has called you to?
Once we’ve identified areas, I ask them to consider needs that they are in a good position to meet, that few other people are willing to address, or that they find especially pressing.
God has given me the ability to recognize something of what the world needs. There is no biblical formula for translating the needs of the world into a precise business to pursue. I didn’t hear God audibly say “Alex, rid the world of an identity crisis.” Instead, God expects me to notice it and get to work, rather than waiting for a special call from him.
I noticed my call while participating in a Bible study at my church. I pray to God to please continue to open my eyes to ways (big or small) that may be inviting me to partner with Him to care for the world’s needs.
As I experience more of God’s love, I love others as He loves me. This is how I stay in my ‘born to do’ zone.