How Would Jesus Approach LinkedIn?

Some of my most successful clients had a terrible LinkedIn presence when I first started working with them. I wouldn't have known that their company was ultra-successful because their LinkedIn made it seem like they weren't worth trying to get in touch with.

We can't judge someone on LinkedIn solely on their profile (or lack of profile) because we might be missing a great opportunity!

As Christian entrepreneurs, we're called to show love and respect for all and not judging people our businesses come in contact with.

The Bible says

"Do not judge by appearances, but judge with right judgment.” (John 7:24)

When you're tempted to look at someone's profile only from the lens of what you "expect" a successful connection to look like, remember that they might not consider LinkedIn as important as you do, you can't make an informed decision about someone without personally connecting with them, and don't penalize someone for not having their LinkedIn skills altogether.

Great relationships develop on LinkedIn when choosing to approach the community with love and grace (like Jesus would).

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