Updated: Aug 28, 2021
The toughest branding jobs I have been in are business partnerships. Do you think agreeing on where to eat lunch is hard? Try deciding on a logo and website when you’ve got two visionaries with unique views.
I’ve had clients literally fight in front of me. Arguments got so heated where I felt this was the day they would finally break the partnership.
I’ve seen statistics suggesting that 95 percent of people struggle to identify their God-given purpose. I can back this up from personal experience because I meet with entrepreneurs every day who haven’t figured it out yet. Now throw in the fact that two people don’t know their own purposes; how could they possibly see their combined purpose? The chances just got exponentially worse for them finding it.
Living out our purposes as individual entrepreneurs is hard enough, let alone combining it with someone else’s. Employees, market struggles, and our everyday demands in and outside the office clarity, make the business even more uncertain.
Yet God’s big vision, His single purpose for your business partnership, will be accomplished.
The Bible says:
"Only I can tell you the future before it even happens. Everything I plan will come to pass, for I do whatever I wish. I will call a swift bird of prey from the east— a leader from a distant land to come and do my bidding. I have said what I would do, and I will do it". (Isaiah 46:10-11 NLT)
God declares His plans for your partnership even before the guys signed the business documents and ensured they will be done.
And although partnerships are rough at times, like marriages, they are meant to have a great purpose.