Updated: Aug 28, 2021
The toughest branding jobs I have been in are business partnerships. Do you think agreeing on where to eat lunch is hard? Try deciding on a logo and website when you’ve got two visionaries with unique views.
I’ve had clients literally fight in front of me. Arguments got so heated where I felt this was the day they would finally break the partnership.
I’ve seen statistics suggesting that 95 percent of people struggle to identify their God-given purpose. I can back this up from personal experience because I meet with entrepreneurs every day who haven’t figured it out yet. Now throw in the fact that two people don’t know their own purposes; how could they possibly see their combined purpose? The chances just got exponentially worse for them finding it.
Living out our purposes as individual entrepreneurs is hard enough, let alone combining it with someone else’s. Employees, market struggles, and our everyday demands in and outside the office clarity, make the business even more uncertain.
Yet God’s big vision, His single purpose for your business partnership, will be accomplished.
The Bible says:
"Only I can tell you the future before it even happens. Everything I plan will come to pass, for I do whatever I wish. I will call a swift bird of prey from the east— a leader from a distant land to come and do my bidding. I have said what I would do, and I will do it". (Isaiah 46:10-11 NLT)
God declares His plans for your partnership even before the guys signed the business documents and ensured they will be done.
And although partnerships are rough at times, like marriages, they are meant to have a great purpose.
In Genesis, we read:
“Then God said, ‘Let us make man in our image, in our likeness, and let them rule…'” (Genesis 1:26).
Typically we think of this passage in the form of husband and wife. But I believe this can also be the case for business partnerships.
God’s big idea is that He created you and your partner to bear His image in the marketplace. He destined Adam and Eve’s union like He destined your joint venture. Then He invites the new partnership to “fill the earth and subdue it” (Genesis 1:28). This is the business framework for every existing partnership and presents a prerequisite for accomplishment.
God’s purpose for you and your partner can only be completed if you fulfill it together. Since the time of Adam and Eve, nothing has changed. You both are still to govern over your company, dominate in your marketplace, and multiply yourselves and your products and services, both physically and spiritually—just like Adam and Eve (without the sex, unless you’re married, of course!)
God created our business partners and us for a product or service that only the two of us could accomplish the marketplace together. He knew all our differences in business and combined them perfectly to mesh together. With the perfection only He could only have done, he made our gifts and talents and common interest line up for a time like we’re in right now. And with even more precision, our partnerships serve God’s greater purpose of being His light in our industries.
Ecclesiastes 4:9−12 reminds us, two are better than one. Together, we will accomplish more in business than either of us could on our own.
We need to invite God to reveal His purpose for our partnership and take steps toward living purpose-driven business partnerships.
Could you imagine if all Godpreneurs knew exactly why our partnerships existed? How much less fighting would we have? How much would more meaning our products and services have? How much better would our employees and clients be?
I pray for all Godpreneur Partnerships to discover their purpose and invite you to continue reading this series as we explore the purpose of business partnerships.
Finding Purpose In Your Business Partnership
You and your business partner are unique individuals, and God is creative in the way He wants to use both of your gifts together.