Updated: Jan 27
What's the difference between "Christian" personal branding, and normal personal branding?
The biggest difference is that you’re going to be held to a new standard of operating. How you conduct yourself in business will be a testimony and witness to God in your marketplace. What people say about you and your products or services, to your face and behind your back, is part of your testimony. How you dress and behave with others is part of your testimony. Your online presence, including your social media profiles, is a big part of your testimony.
What you do online will not go unnoticed, and in business, and in Christian personal branding, you want to make sure you’re being noticed for the right things - what God has called you to do.
Fortunately, you can manage your Christian personal brand to promote the image and the message you want to get across. You can shape your Christian personal brand to make the right impression on everyone who comes across your name. But it’s up to you to take responsibility for bringing that brand to life visually for others to take notice, and you have to do it God’s way.
The Bible says
But the Lord said to Samuel, “Do not look on his appearance or on the height of his stature, because I have rejected him. For the Lord sees not as man sees: man looks on the outward appearance, but the Lord looks on the heart.” (1 Samuel 16:7)
Here we see when Samuel had anointed Saul as king, it was his tall stature and good looks that caught the prophet’s attention and yet Saul turned out to be a real disappointment to Samuel, for his heart was not pure before the Lord.
Now, I want you to notice that Samuel admits that man looks on the outward appearance. We can’t stop this. It’s a fact of life. It’s human nature. It’s how we make decisions of whether we want to work with someone or not. And if our hearts are pure, and we authentically want to help others and share our passion with others, then outward appearance serves God’s purpose of attracting our niche to come work with us. Everyone wins!
Assuming your heart is in the right place to follow the Lord’s calling over your entrepreneurial life to help others, Christian personal branding will uniquely show that in the marketplace where our niche hangs out.