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Your Purpose in Business Will be Forever

Updated: Dec 27, 2020

When I first started my business in 2005, it was to make money and be free to call my own shots. I didn’t do it to help people, I did it to help myself.

But when I started to go back to church in 2008, my view of business began to change. Since I was learning all about love and compassion, the people around me came more into focus. I began to see all of the real hurt around me and all the work that needed to be done to get everyone to experience what I was now realizing as truth.

And the same compassion started spreading into my business. I began to see my business as an opportunity to HELP others, not just as a means of them help me financially.

Once my heart began to change in business, I started to see that my company wasn’t in the business of doing logos and websites. No. It was much bigger than that. God was showing me that a branding agency helps entrepreneurs find their identity here on Earth, and that I could be used by God to help others find their calling.

This turning point in my mindset is when my business stopped being about the here and now, and started existing for eternity.

When we Godpreneurs get to heaven, our opportunity to serve God through our businesses will be over. Once we’re in eternity, we don’t come back to the office to draw up proposals.

Godpreneurs, this is it.

This is our time.

This is our season.

What we do with our businesses TODAY – matters, not just TODAY but FOREVER.

The problem is most entrepreneurs don’t realize that. Most business owners don’t use an eternal mindset when uncovering and bringing to life our business dreams. But unless we pursue the business God Himself created us to start, we won’t be able to tap into the abundance of power, wisdom, strength, and resources He also has for us in order to carry out our business dream(s).

So what do we do if our “business dream” has nothing to do with bringing God glory and other people good and we feel it’s not the business God created us to start.

One clue God uses to show us our purpose in business is that His vision for our business life will always involve eternity.

The Bible says,


"He has made everything beautiful in its time. He has also set eternity in the human heart; yet no one can fathom what God has done from beginning to end." (Ecclesiastes 3:11 NIV)

God set eternity in the heart of humans to link what is done here on Earth to what will come later. Eternity is what God uses to link what is done now to what will come forever.

This is the reason why you can tap into the power of eternal thought to your business purpose today.   You can link your entrepreneurial calling and business dreams with your rewards later to uncover a major clue about the products and services God created you to provide.

Eternity is one critical way of distinguishing between God’s vision for your business and where your selfish ambitions or worldly desires want to take you.

What our business does today will matter forever!

In light of this, we can now pray and ask God to reveal

  • Who does God want us to serve (target market)?

  • Who does he NOT want us to do business with? Why? (prospects to avoid, they might be for someone else’s eternal calling)

  • What will our reward be in heaven?

When we have eternity in our hearts, we stop focusing on money being a means to an end but instead the money is God rewarding us. This completely changes our motivation for going out and getting clients and helping them.

Remember, our business dreams will always intersect with things that will bring about good or blessing for eternity to our employees, vendors, contractors, business partners, prospects, clients, and even competitors!

It’s not necessary to work in full-time ministry or for a church in order to initiate good works for God. Our Father will use our businesses to do the same work!

Let’s pray for our calling, and the products and services God created us to start.

Dear Lord, we want our business to do something for you today. We want to do something for You every day! Please nudge us when You want us to do something through our products and services that will bring You glory and others good. In Jesus’s name, amen. 

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