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Why My Business Matters

Updated: Mar 21, 2021

I remember wanting to know God’s will for my business life in very specific areas: who to hire, who to fire, what niche to serve, what business partner to joint venture with, what personal development coach to hire.

I wanted to know what God wanted me to do in particular situations, and I wanted to know NOW!

While there were times when the message came loud, clear, and immediately, most of the time God doesn’t work this way.

Instead, knowing God’s specific plan for my business became a matter of digging into a deeper understanding of HIS specific plan for the world.

What I’ve come to realize is that this is God’s movie, and I’m an actor. I’ve been cast the part of coming up with this business because He’s directing a big blockbuster hit.

The problems come when I go off the script. Even worse problems arise when I don’t even know what the current scene is all about and how it ties into the movie. Imagine that sometimes I forget I’m even in the movie!

I use this metaphor to make my point: I understand what the Lord’s will is in the entire world, not just my business.

Understanding is more than superficially knowing that I’m here to do logos and websites for people.

The Bible says:

"I pray that the eyes of your heart may be enlightened in order that you may know the hope to which he has called you, the riches of his glorious inheritance in his holy people, and his incomparably great power for us who believe. That power is the same as the mighty strength he exerted when he raised Christ from the dead and seated him at his right hand in the heavenly realms," Ephesians 1:18‭-‬20 NIV

From these verses, I see that God’s ultimate purpose is to unite all things in Christ. I am called, first, to follow Christ. From that calling, I then begin to see the secondary calling (my business) and all of the decisions I need to make.

Seeing my secondary calling through my primary calling helps me understand my business, expands my mind, shapes my heart, moves me, and gives order to everything else I think about in my business.

The more I understand, truly and deeply, God’s will for the entire world, the more I understand His will for my clients. The brand story that I come up with for my clients is shaped by God’s own story for their lives, His purpose becomes their purpose, and my heart becomes His own.

It’s through this beautiful exchange that I’ve come to understand my own secondary calling: to help rid the world of an identity crisis by revealing to my clients what they were born to do.

I pray God continues to give me a spirit of wisdom and revelation so I can know Him better.

In knowing Him better, I know my clients better.

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