Uncovering the Niche Target Market You’re Called to Serve

When you run a God-First business, Jesus shapes our hearts and a new spirit comes in us to care for a certain group of people.

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I deeply care when my friends launch businesses. I’ve been through the roller-coaster ride of entrepreneurship, and I know the road they’re about to go down isn’t easy.
Like a father wanting the best for my child, I want to guide my friends to the shortest, easiest way to avoid the pitfalls and deviations that can make the entire venture crash and burn.

I remember a friend of mine paying me to launch his business. A year later, he was back at his 9-5 job. I felt so burdened by that experience. I felt that I hadn’t done everything possible to help him. What if I would have put my foot down and stood by my initial gut feeling that he should NOT launch that business? Did I bypass my intuition because of the money he was paying me?

As I struggled with these thoughts, I realized that I deeply cared about making sure my friends (and clients) launch the business they were BORN to launch. I became obsessed with coming up with a formula to help make sure I never launched another business for someone without knowing this was the path they were called to go down.

What I’ve come to realize is I have a heart for entrepreneurs launching their first purpose-focused business.

We entrepreneurs were all hard-wired with a heart that breaks for a certain group of people out there. This is by design. That’s a huge clue God’s given us to reveal the target market we were called to lead.

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Like a Shepard that is herding his flock, we too are called to hear a certain group of people.

If we want to uncover the target market for our businesses, it’s going to come when we realize who the people we’re supposed to be freely helping guide, even without being paid are. Once we can identify this, then the blessings will come to us.

The bible says: 

Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.” (Luke 6:38 NIV)

When you run a God-First business, Jesus shapes our hearts, and a new spirit comes in us to care for a certain group of people.
This heart moves and thinks like God. But yours isn’t like mine or anyone else’s. Thank goodness for that, or we’d all be targeting the same demographic. Your heart and business have a God-anointed individuality.

Want proof? Ok. Do you also care to help people discover the business they were born to do? If yes, then you and I have something in common, but we likely differ in what type of people (women, young men, realtors, Miami-born, etc.). But if you don’t care about what I care about, there’s the proof that we are all different.

Godpreneurs, we’re all created for good works, but we don’t have to do every work. Picking a target market lets you narrow down your level of burden and responsibilities to only a smaller group of people.

Who our heart breaks for the most is one way God shows us entrepreneurs who our target market is. Our businesses are made to notice, to care, to move more for certain demographic and certain products or services: when their needs are met, our hearts are satisfied, and our bank accounts are satisfied; when they aren’t, our hearts hurt with their hearts and we need to solve the problem with a product or service.

Imagine if we all became aware of our hearts, how it feels for certain groups, and begin crafting our business around that? Our joy would increase, and our clients would be happy and satisfied!

Prayer – Father, help us take the focus off ourselves and put it onto others. Reveal a heart that hurts for a certain group of people. Spirit, identify a particular people with particular needs and help me take steps towards helping them uniquely with my product and service.

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