I have to admit that I let my business be guided by market trends, what my competitors are doing and, sadly, chasing after profits.
I let outside factors determine the direction of my company sometimes.
Other times, I’m guided by an internal compass and a desire to please God.
It’s a constant battle.
Whenever we entrepreneurs talk about our business plans and activities, we use terms like “my aims, my ambitions, my goals, my desires.”
Some of us do things purely for ourselves, but most of us, unconsciously, perform with an eye of approval of some audience or other; Our parents, our staff, our competitors, our clients.
The question is not whether or not we have an audience, but which audience we have.
Only one audience matters: God.
An entrepreneurial career lived listening to the decisive call of God is a life lived before one audience that trumps all others – the Audience of One.
Imagine running your business to only please one person. Imagine doing everything with such perfection because you work for God, for His purpose and calling in your life.
Imagine a world where every entrepreneur lived to please God. I’m not saying everyone drops what they are doing to become a pastor. No. Right where you are, in your current industry, what if you worked to only please God.
That’s my mission in life… showing entrepreneurs what it’s like to run a business for an Audience of One.
I’m trying daily.