Staying the Course In Business: Part 4 – Learn During the Slow Season

I take slow seasons to learn new technologies to up my branding game.


I like it when there’s “off time” in my business. In my industry of branding, I’ve noticed that September, October, and November are slower seasons. I’m still not sure why, but I don’t fight it anymore. Instead, I choose to grow in this slow season. I’ll work on internal projects, get new products ready to launch, and up my skills in a certain area of knowledge.

Yes, it’s frustrating to go through a slow season, especially if I’m not prepared for it. But I’m also humbled by the experience because I can stop to realize that I still have so much more growing to do.

When we’re in a slow season, waiting for business to pick back up, or waiting for God to reveal a new way, we can see the glass half empty and wallow, or we can see the glass half full and take the time to grow.

So of us, entrepreneurs think we’ve grown all we can grow and that enough is enough! We want our blessings, and we want them now.

As Godpreneurs, we must realize that we have a way to go in our learning and growing. We have not arrived in heaven yet. There are still some things ahead we must accomplish through our businesses. We still must press on to learn more.


The Bible says in Philippians 3:12-13,

Not that I have already attained, or am already perfected (or complete); but I press on, that I may lay hold of that for which Christ Jesus has also laid hold of me. Brethren, I do not count myself to have apprehended; but one thing I do, forgetting those things which are behind and reaching forward to those things which are ahead.

Paul gives incredible insight into how to become a fully mature Godpreneur.

If you want to squeeze everything out of a waiting period, you must take the time to grow, learn, study, and increase your skills.

I blog every morning primarily to learn and grow. My secondary reason is to teach others what I’ve learned.

I take slow seasons to learn new technologies to up my branding game.

When I graduated college in 2003, I thought I was done with school and studying. It wasn’t until 2008 when I started my walk with God that I realized I hadn’t even passed Kindergarten yet in the school of life.

It’s unfortunate to meet and do business with so many smart people, yet most won’t take the time off to grow. If the business is slow, they see it as a time to work harder. I’m passed that. You should be too.

We Godpreneurs aren’t done learning. We have a lifetime ahead of us of growth and increase. We need to set our goals to make progress every day. This is how we’ll become mature Godpreneurs, even while we’re waiting.