99 results found
- God’s Cure for Ups and Downs in Sales
Sales spike…and then sales slump.
- How to Increase Sales by Speaking Your Customer’s Language
In high school I was part of different cliques. Since I played multiple sports, I had the Hispanic soccer players, the black football players and the nerdy chess players in my circles. Because I had awesome grades, I had the smart, top of the class kids on my side. I also associated with the rockers and punks because thats the music I identified with. So when it came time to run for President of the Student Council, it was a landslide victory. I won, not because I had the best marketing plan or campaign slogan, but because I had deep relationships amongst almost every demographic in my school. I became ‘one of them’ in every clique. We entrepreneurs have the ability to become one of our customers. But it’s not enough to just pick one demographic or niche area. Even within one group, there are different personality types and ways they like to be communicated with. It’s important that we have a desire to want to speak our customer’s language, walk in their shoes, and find out what keeps them up at night. Our customers want to feel like we know what they are talking about, what they go through. But that can be so hard for us if we’re not truly looking to serve their needs over our own. In 1 Corinthians 9, Paul describes his method of ‘winning souls’ as he’s on his missionary journeys. He says in verses 19-23, "Even though I am free of the demands and expectations of everyone, I have voluntarily become a servant to any and all in order to reach a wide range of people: religious, nonreligious, meticulous moralists, loose-living immoralists, the defeated, the demoralized—whoever. I didn’t take on their way of life. I kept my bearings in Christ—but I entered their world and tried to experience things from their point of view. I’ve become just about every sort of servant there is in my attempts to lead those I meet into a God-saved life. I did all this because of the Message. I didn’t just want to talk about it; I wanted to be in on it!" You and I are on a mission of our own. God’s using you and me within our own markets, our own niches, to show others what being a Godpreneur is all about. We’re providing our service or product to a group of people that need to be able to relate to us so they can like, know and trust us. You can know your customers better by doing more surveys, asking them what they would like to see you provide. You can also do quizzes and assessments to get to know their personality or buying behaviors to better speak their language. We, like Paul, would have much more success in the spreading of our company’s mission if we made it a point to become like our clients, think like they think, so we can serve them better. Godpreneur Rule #142: Godpreneurs are devoted to thinking like their clients so they can serve them better. #MakingMoreSales #TargetMarket&Niche
- Opportunities to Sell, Even in a Jail Cell
If you’re not always atune to the fact that God wants to bring you blessings anywhere and everywhere, you could miss out on the biggest sales opportunity of your life. Godpreneur Rule #76: Godpreneurs take every human encounter as a possible sales opportunity.
- Saying No to Strip Club Work
My graphic design company used to do flyer designs for strip clubs. Hey, they need to promote too! And business was good. They spent a bunch of money. But as I began to walk in my faith, I felt a conviction about doing work for gentlemen’s clubs. Not so much my own conviction, but the example I was setting for my team. Your team, customers, vendors or contractors will learn more from our actions than they do from our words. It shouldn’t surprise us that this is a biblical concept. James said, “Do not merely listen to the word, and so deceive yourselves. Do what it says” (Jas. 1:22 NIV). And although nothing in the bible says don’t do graphics for strip clubs, I felt that by taking a hard stance against having them as clients, I was letting my team (and the client) know that my business didn’t need that money to continue to succeed. This applies to how you speak and act towards others. Are you a jerk? Do you lose your patience easily? Do you curse a lot? Yet you go to church on Sundays and want to invite your team with you?! Our actions demonstrate what we really believe and our team looks at our example when weighing the truth of our words. Model godliness for your employees, vendors, contractors and clients. #FindMyCalling #AttractingRightClients
- Dangers of Instant Gratification for Entrepreneurs
I have a problem. I have a client that needs a significant amount graphic design work done in his company. I recently changed my business model so that I can focus on launching the service I’m really passionate about (one-on-one strategy sessions with entrepreneurs). I know how to get this clients’ work done with my eyes closed. I’ve done it for years. It’s going to take time, though. It's not easy, but I can make it happen. Here’s my problem: Do I sacrifice spending time on the business I’m passionate about, in exchange for instant gratification of money? I asked my right-hand person and she said that we’re on a mission to focus on ONE THING, and everything else can wait. There’s a danger, as business owners, of grabbing instant business today at the expense of what we’re trying to build for tomorrow. Yes, I can do graphic design. But that will come at the expense of helping another entrepreneur start their business, realize their God potential, and change the world with their gifts and talents. Let’s not sacrifice our GOD’S VISION for instant gratification. #MakingMoreSales #EnhanceFocus
- How to Get Out of a Client Contract You Don’t Want to Be In
Have you ever felt like you were in prison because of a new client contract you brought on board? I did a favor for a friend and engaged in contract to do the branding for a company I had no business being involved in. I needed the money, so I took on the contract. The red flags came up from the beginning. He was too demanding, acted like he knew it all, was broke and could barely afford the service, and I discounted it to help this client out. I basically broke every cardinal rule that I tell my clients not to do. I was frustrated at the client, but I was more frustrated at myself. We do this a lot as Entrepreneurs – get into situations that are out of our sweet spot. This puts us in an unfamiliar territory that takes up more time and energy than a “perfect client”. What do we do when the place where we’re at right now is not where we want to be? We’d rather be servicing a different type of clients, doing a different service, but we’ve trapped ourselves in a temporary contract that we can’t leave?. How do we survive this place we’ve put ourselves into?. God has amazing plans for this place you’re in if you take on the right attitude and perspective. The bible says "Therefore, as you received Christ Jesus the Lord, so walk in him, rooted and built up in him and established in the faith, just as you were taught, abounding in thanksgiving." (Collosians 2:6-7) You might have gotten yourself into a bad situation, but I guarantee that God has a great lesson in play for you within that contract. The lesson in these cases is always related to HOW you will act THROUGH the process so that in hindsight you can always say “I did what Jesus would have done.” In my case, I had to get over the fact that I’ve made more money per hour than this client, and that I should have known better. Neither of these attitudes will serve me. Instead, I focused on being Jesus for that little season. It only lasted 2 weeks (which felt like an eternity), but got to practice grace, mercy and patience. I kept asking myself this one question: “When this is all said and done, what will this client say if they found out I was a devout follower of Christ?” Would he say “Yeah that makes sense, he was a great guy!” Or would he say “Well he sure didn’t act like he was Christian.” Our places and the situations we get ourselves into are not an accident. Your services and products will always lead you to many different types of contracts and clients in business life. As a Godpreneur, you have the freedom to bring our gifts and talents anywhere and be a potential “light”, even in the most terrible of situations you get yourself into. It’s not about where we are right now, it’s all about how we execute, wherever you are placed. Contracts will never fulfill us. Clients shouldn’t be were we get out contentment, but can serve as the fertile ground for God to make himself known through us. And if we each played our part, from web developers to restaurant owners, we would get to heaven and know that in our little business, we were a part of something too big to ever conceive of while we were here. It’s not our contracts, it’s what we do in our contracts. What’s the current client you wish you could get rid of, and how are you seeing God work in the contract through you? #FindMyCalling #AttractingRightClients #DifferentiatingMyself
- Why Selling Can Be a Drag, and How to Overcome
In any given year, I’ll have thousands of great ideas in my business, but most of them die in my mind. A good amount of them make it through to pen and paper, I actually keep a Google doc of ideas. From there, a smaller group actually get acted upon. Finally, one or two a year actually survive. All of us entrepreneurs have great ideas. We’re visionary. But there are a couple of things we need to be aware of. The more aligned you are with your purpose and with what God has for you, the more resistance you’re going to meet. If you don’t believe in your product, you won’t have the strength to fight through this resistance. We want to believe that we can control everything. So if someone says no to our idea, product or service, we want to think logically and say “well, maybe it’s a bad idea or product.” But what if the resistance is there to teach you to wait, refine your approach, and develop the faith and courage that the early church had to endure to spread the gospel. In Acts 13, we see Saul and Barnabas going around to various cities, talking with Jewish leaders and letting them know about Jesus. Although some received them warmly, and most have them plenty of time to explain themselves, there is a “FORCE” that exists that does not want this message to spread. This force will do anything to stop them, but Saul was so bold and so driven with purpose that he would dust his sandals off and move on. Godpreneurs, when your product or service is going to change the world, when you feel like you are doing God’s work, be ready for the resistance that will come. Sure as the sun will rise, you will have no resistance. And if you don’t have resistance, be vigilant to that too, maybe you’re so off course that this force doesn’t even see you as a threat. If you truly believe that what you are doing is God’s plan for you, then that’s the only thought that needs to drive your every encounter with opposition. Godpreneur Rule #68: opposition in selling our God-given calling means that we’re on the right track. #MakingMoreSales #BusinessBibleStudy
- Stop Chasing Money…Instead Let it Chase You!
As entrepreneurs, we all do it. We seek the pleasure of unstable things such as approval of employees, big money accounts, power over competitors, beautiful branding, or fame in your market. But what happens when the money is low, your biggest client leaves you or biggest your competitor just came out with a cooler widget than you, threatening to take a chunk of your market share. When we chase after the broken promises of unstable things, we put ourselves on the worlds fastest rollercoaster that’s stop button doesn’t work. You’re stuck on that ride forever. The solution is simple. Godpreneurs work for an audience of one: God. He’s your boss, He’s the only one that will be at the table at your 90 day evaluation, He cuts your check, He validates and loves the work you’re doing. That’s why I wake up every morning to read the bible, even if its just 5 minutes of Proverbs. I chase after the wisdom and knowledge of God. Its like a fresh glass of water. If I chase God, everything that’s supposed to come to me will follow. Godpreneur Rule #36: Chase after God, place your trust in Him and His Word, and He will refresh you with living water. #MakingMoreSales #SharpenLeadership
- Including Gifts in Your Marketing
Back when we were a graphic design fulfillment company, I would send artwork on canvas to my clients every year. It was an awesome way of showing how much I appreciate their business. They would hang it up in their offices, and I would make sure it was a piece they would be proud to show off. It’s easy to give gifts to our current clients….they’s paid us! But should we be giving gifts to those that aren’t our clients yet? They haven’t paid us any money, doesn’t make sense! The bible says: Giving a gift can open doors; it gives access to important people!” (Proverbs 18:16 NLT) Gifts are totally unexpected, undeserved, and given from a heart that wants to strengthen a relationship. CURRENT CLIENT GIFT IDEAS For current clients, I recommend getting on SUBSCRIPTION GIFT GIVING. Subscription gifting is the perfect way to show appreciation and stay on your client’s mind. The best part? As the on-the-go gifter, you have the ability to ‘set it and forget it! It still requires thoughtfulness to find the perfect fit for a client, because if he or she is going to be receiving something from you once a month, it had better be something well-liked! So you sign your client up to Dollar Shave Club Birchbox Sock 101 BarkBox Graze PROSPECT GIFT IDEAS God has shown us gift-giving, so what can you be doing in your business to give gifts to PROSPECTS? A book or ebook that you wrote (this is major authority builder) Cupcakes, candy (any food really) A sample of your service (this is a little lame, but it could work) Something 3D in the mail, like a stress ball Do you have any ideas that have worked for you? Share below! #SharpenLeadership #MakingMoreSales
- How to Reply to Nasty Clients
The other day my coordinator followed up with a lead I had spoken to back in March about a branding and website package. My first conversation with this prospect was awesome! Seemed like he was going to buy on the spot. I sent him the email follow up with a payment and scheduling link. When my coordinator gets on the phone with him, he angrily complains that we never followed up and it’s too late now and he’s already gone with another firm and to not call anymore. When I heard this I was very surprised. I had a great conversation and everything seemed like the start of something awesome. My surprised attitude quickly turned to an anger inside because I was now insulted at the claim we never followed up. As entrepreneurs we are constantly being angered and insulted and pushed around. Sometimes from clients, sometimes from our own employees. So what do you do when that anger boils up and you feel like telling that person off? In Proverbs 15:1 we read A gentle answer turns away wrath, but a harsh word stirs up anger. God says hold your tongue. God says to show love. When I got back to my desk I went straight to the email I had originally sent following up and I replied to the email and calmly explained that I was sorry he may have missed my follow up email and if there was anything we could do in the future to help we are here to serve. I even wished him good luck on his new venture! He replied that he was sorry that he didn’t see the first email and that he’s busy now and will get back to us. I could have replied angirly. But instead it was a gentle reply that opened the relationship back up. #SharpenLeadership
- Find a New Way to Sell Your Product or Service
Selling logos and websites since 2001, I’ve changed my pitch many times. I change it based on the current times, based on who I’m speaking to, and based on the needs I perceive. Now I approach logos and websites from a spiritual perspective. I approach it from a ‘purpose-focused business’ and ‘knowing your identity’ perspective. I want people to know that logos and websites are the outward expressions of the entrepreneur’s inner identity. And that inner identity comes from a caller, who has called the entrepreneur for a purpose, and that the entrepreneur was born to do something and we need to figure that out first. Whether my clients go to church or not, they are INTRIGUED. Sure, I’m sure some dismiss me in their minds. I probably won’t do business with those. But the ones who are receptive to my message….well, I’ve totally changed their perspective on websites and logos. Before, they thought its just some marketing tool. Now, they see it as an extension of their own identity, and some even accept it as their calling by God. We all have services or products that can easily be commoditized. It’s easy for us to get lost in a sea of other massage therapists, other consultants, other party planners. In Acts 17, Paul is preaching go scholars in Athens. These guys do nothing but philosophize on life. They love when new people come with new ideas. They thirst for more knowledge. So Paul lays it on them and explains who God really is. Some dismissed him, some were intrigued, and some were immediately transformed. Instead of coming at your clients from the same perspective as everyone else, see how you can explain your offering from a way that hits the heart. Enter the conversation already going on in their head. That’s why I come at the logo and website design from a TOTALLY DIFFERENT PERSPECTIVE. I let them find me through what they THINK they want, but then I hit them with what they really need….and that makes me the UNIQUE website/logo/branding guy. People have literally told me that they think I’m the “business pastor”. I like that 🙂 For me, I know a lot of people struggle with identity, with a purpose in life, and finding clarity on what they were born to do. They don’t Google those search terms, they look for logos and websites to answer these questions, but won’t find it with just any regular designer. When we Godpreneurs are very clear on how our business is significant to God’s bigger purposes, we have the ability to come at prospects from a totally new perspective. Godpreneur Rule #87: God will show you the one thing that sets you apart from everyone else. Tell that story. #FindMyCalling #BusinessBibleStudy
- Does Your Product or Service Change Lives?
I was listening to a sales training and the speaker said something that I can’t stop thinking about. It was my first sales job out of college. She would make a lousy cruise sales person. But, I think I was missing another level of salesmanship that might have made my sales percentage go up. Without sales, there is no business…period.
- The 19 Rules of Money Management for Christian Entrepreneurs – Rule 18: Rule Your Money
Profits First method. The reason we need this is that we need to rule money, not have it rule us. We need to tell the money where to go, or it will grow legs and walk away on its own. In a nutshell, when money comes in, you automatically send a percentage to separate accounts you’ve set up for profits, your pay, taxes, and operational expenses. The bible says: "Cast your bread on the surface of the waters, [be diligently active, make thoughtful decisions], for you will find it after many days [be richly rewarded]." (Ecclesiastes 11:1) As a business owner, you must make diligent decisions with your money. The same way I wouldn’t let my 2-year-old son make his own decisions, you shouldn’t let your money come in without a plan behind it. Taking the ideas from the Profits First method, I’m going to share exactly how I divide up money when it comes in. I highly recommend you read the book for yourself so you can build a customized plan based on your revenue and goals. Like I mentioned before, when money comes into my account, I automatically divide it up into operational expenses, taxes, my pay, and profits. Here’s the plan. Operational Expenses (55%) This is the money needed to run the business. This is your rent, employee Pay, vendors, software, utilities, etc. If you can’t run your business with 55% of the revenue coming in, you likely aren’t charging enough, or your costs are too high. You need to make some adjustments. Taxes (10%) A percentage of your money will go to taxes. It’s better to put the money away each month than to be left with a big bill at the end of the year that you’ll have to scramble (or cheat) to pay. Owners pay (30%) I pay myself 30 percent of the money that comes in. What’s the point of owning a business if I’m not going to have money to pay my bills? And if you can’t pay yourself this much, then once again, something is wrong with your pricing or business costs. You must keep your formula the same and instead look at your revenue and expenses and begin to make changes. Don’t sacrifice your pay! Then what’s it all for? Profits (5%) This is my favorite account to watch grow. This money forms the backbone of my company and helps me make purchasing decisions for cool new upgrades I want to make for my business. Money here goes towards the future of my business. #BusinessBibleStudy #ElevateWorkLifeBalance #ChargingtheRightPrice The 19 Rules of Money Management for Christian Entrepreneurs This course will help you develop a better sense of money management in God’s way. Heard of the Godpreneur Academy? Grow Your Business, God’s Way! Bible-Based Video Courses for Entrepreneurs Putting God First In their Businesses Click here to create a Free Account