180 results found

  • 3 Ways God Reveals the Exact Niche Our Business Should Be In

    Have you discovered your purpose in business, but find yourself struggling to execute on it because you get sucked back into old ways? Maybe there's a new direction you want to take with your business, but past clients and old services keep you from moving forward because…you have you got to pay the bills, right? Or, there's a personal brand or blog you've meant to launch, but with all the distractions of life, you can't find the time to press play or continue building. There's a strategy I want to share with you today to help you move into “an entirely new way of life—a God-fashioned life, a life renewed from the inside and working itself into your conduct as God accurately reproduces his character in you” (Ephesians 4:20-24 MSG). I'm continually tweaking my branding agency. I've been helping businesses launch since 2005, but it hasn't always stayed the same. I've changed my process, target market, and niche too many times to count. In 2019, I decided I wanted to target more doctors. So I started talking more about doctors on my blog posts and examples. I even created a new page on my website to target that market specifically. Yes, I still had other types of businesses calling me, but I was doing small things to move me into a new direction that I felt God calling me towards. We can all rebrand and redirect our focus because it's human nature to be remade. We're constantly shedding our skin, and new skin is replacing it. God uses entrepreneurship to help us be remade into our new selves - what He created us to do. But He won't force the change on us. He wants us to keep asking, keep listening, and keep working with Him. The bible says: “So I say to you: Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. (Luke 11:9 NIV) Jesus says to ask, seek, and knock. That's three ways of saying the same thing - be continuous and relentless in pursuing the things of God. God won't reveal our true brand's calling all at once. It's a continuous process where He wants to guide and teach along the journey. God will identify our brand in a process and progression that builds on itself throughout our entrepreneurial career. For this reason, you shouldn't get hung up or stressed about being stuck between your old business model and the new direction God wants to take you. He wants to work THROUGH the process. There's no formula or timeline of how this works. However, when God gives us a calling in business that is unique to us, we have to treat that with the most extraordinary care. We can't allow that vision to be lost or forgotten with the hustle and bustle of life. We have to have a system and process in place to constantly be revisiting the calling. Deciding on a niche to serve is a process of documenting what God reveals to us and consistently revisiting and revising them. If we keep our calling top of mind, we'll always stay focused on who we were meant to become in the marketplace. How do we keep our calling top of mind so God brings our niche more into focus and action? I've created a Trello board and Google Document dedicated to the purpose of writing out what God reveals to me about my purpose and calling. The more I revisit this and analyze it based on my current circumstances, the more my niche is revealed. Constantly reading and tweaking resurfaces the feelings towards solving the problem I was born to fix. Get a journal or open a document on your computer or phone and record what God has been revealing to you. Remember, moments He spoke. Recall terrible client situations you never want to experience again and amazing clients you loved your work with them. Remember the situations you loved, and the products you that made you proud. Bring back moments where you helped someone, and it felt like you were in your zone. Write down Bible verses that impacted you and your business. Imagine if we all collected and compiled all of these things and revisited them every morning, even if it was just for 5 minutes. Let's preserve and protect what God shows us because it will reveal the niche product or service you were called to bring to life. Simply keep returning again and again. God is faithful. He will bring the vision to life. #TargetMarket&Niche

  • Struggling to Pick a Niche in Business? Here are 2 Obvious Clues from God.

    As Christian entrepreneurs, our hearts are shaped from before we were born to hurt for a particular wrong in this world. We don't know it from birth, we uncover it along the way. Entrepreneurship (God's way) is taking a risk to launch a venture that will solve that specific problem you were created to pain over. But with so many avenues to take and so many people we can help, how do we know the exact pain we were born to pour into? I've always been in the business of launching businesses, either for myself or for my clients. Before knowing anything about Christ, I've had a marketing and branding agency. But something weird happened when I started my relationship with God 5 years after launching my company. I began to "feel bad" for entrepreneurs that were coming to launch their business that I knew deep down the venture wasn't going to work out for them. Before knowing God, if you had an idea for a business, I would take your deposit and start working on whatever you had come to me asking to be done. But after knowing God, I began to question the client, "Are you sure this is the business you were born to do?" My relationship with God revealed to me a pain that I couldn't shake off: there are people launching businesses that they have no business launching. Furthermore, if this isn't the right business, then what exactly is the business he or she is supposed to be in. When we start our relationship with Christ and couple that with our vocation of entrepreneurship, God begins to shape our hearts to pain for the same things He pains for. God gives us a NEW heart-shaped like His. The Bible says I will give you a new heart and put a new spirit in you; I will remove from you your heart of stone and give you a heart of flesh. (EZEKIEL 36:26 NIV) The first clue to deciding on a niche is carefully analyzing how when certain problems come up; your heart is moved. The movement of your new heart is one way God teaches you what is your "thing" in the marketplace. Business books call it your unique selling proposition (USP): what you and your company uniquely solve, different from every other company on the planet. Your heart is made to notice, to care, to move more for certain people (target market) and particular needs (niche problem to solve): when their needs meet, your heart is satisfied; when they aren’t, your heart hurts with their heart. For me, it would pain me to see an entrepreneur try to be everything for everyone. It wouldn't sit right if the person launching the business were doing it off of a whim, or because there's "money" to be made. When I got my new heart, I grew a passion for helping people discover what they were born to do BEFORE launching their business. We can all become conscientious of the feelings our God-first heart gives off, and begin to meet the true needs or the people we're called to help so that we can not only find their joy but ours too. Also, take note that you're not moved by the same thing I'm moved for. It means you and I were uniquely created, and not all of us are shaped to solve the same thing. A second clue to deciding on a niche is understanding that although all of us Christian entrepreneurs are created for good works, as individuals, we're not created for EVERY work. We're all called to help those in need in our marketplaces, but as individual companies, we're not called to meet EVERY need. It is especially difficult for realtors to grasp their heads around. They think because they have a license to service the entire state of Florida, that everyone is their target market. But that's impossible. I have to help them see that they were created to solve a particular niche need, and the process of deciding on a niche makes the difference between top earners and those that struggle. I have discovered my thing to do here in this world, and my prayer is that CHRIST teaches you what is yours! Don't look for your niche at a seminar or a YouTube video or because you saw someone else succeeding. Your niche will come from a heart after God's heart. Imagine if we all detached ourselves from our selfish desires and considered only our hearts. What specific group of people can we help with a particular need that uniquely moves us? That's our niche. #NewEntrepreneurs #FindMyCalling #WheretoStartFirst

  • Struggling to Pick a Niche in Business? Here are 2 Obvious Clues from God.

    As Christian entrepreneurs, our hearts are shaped from before we were born to hurt for a particular wrong in this world. We don't know it from birth, we uncover it along the way. Entrepreneurship (God's way) is taking a risk to launch a venture that will solve that specific problem you were created to pain over. But with so many avenues to take and so many people we can help, how do we know the exact pain we were born to pour into? I've always been in the business of launching businesses, either for myself or for my clients. Before knowing anything about Christ, I've had a marketing and branding agency. But something weird happened when I started my relationship with God 5 years after launching my company. I began to "feel bad" for entrepreneurs that were coming to launch their business that I knew deep down the venture wasn't going to work out for them. Before knowing God, if you had an idea for a business, I would take your deposit and start working on whatever you had come to me asking to be done. But after knowing God, I began to question the client, "Are you sure this is the business you were born to do?" My relationship with God revealed to me a pain that I couldn't shake off: there are people launching businesses that they have no business launching. Furthermore, if this isn't the right business, then what exactly is the business he or she is supposed to be in. When we start our relationship with Christ and couple that with our vocation of entrepreneurship, God begins to shape our hearts to pain for the same things He pains for. God gives us a NEW heart-shaped like His. The Bible says I will give you a new heart and put a new spirit in you; I will remove from you your heart of stone and give you a heart of flesh. (EZEKIEL 36:26 NIV) The first clue to deciding on a niche is carefully analyzing how when certain problems come up; your heart is moved. The movement of your new heart is one way God teaches you what is your "thing" in the marketplace. Business books call it your unique selling proposition (USP): what you and your company uniquely solve, different from every other company on the planet. Your heart is made to notice, to care, to move more for certain people (target market) and particular needs (niche problem to solve): when their needs meet, your heart is satisfied; when they aren’t, your heart hurts with their heart. For me, it would pain me to see an entrepreneur try to be everything for everyone. It wouldn't sit right if the person launching the business were doing it off of a whim, or because there's "money" to be made. When I got my new heart, I grew a passion for helping people discover what they were born to do BEFORE launching their business. We can all become conscientious of the feelings our God-first heart gives off, and begin to meet the true needs or the people we're called to help so that we can not only find their joy but ours too. Also, take note that you're not moved by the same thing I'm moved for. It means you and I were uniquely created, and not all of us are shaped to solve the same thing. A second clue to deciding on a niche is understanding that although all of us Christian entrepreneurs are created for good works, as individuals, we're not created for EVERY work. We're all called to help those in need in our marketplaces, but as individual companies, we're not called to meet EVERY need. It is especially difficult for realtors to grasp their heads around. They think because they have a license to service the entire state of Florida, that everyone is their target market. But that's impossible. I have to help them see that they were created to solve a particular niche need, and the process of deciding on a niche makes the difference between top earners and those that struggle. I have discovered my thing to do here in this world, and my prayer is that CHRIST teaches you what is yours! Don't look for your niche at a seminar or a YouTube video or because you saw someone else succeeding. Your niche will come from a heart after God's heart. Imagine if we all detached ourselves from our selfish desires and considered only our hearts. What specific group of people can we help with a particular need that uniquely moves us? That's our niche. #NewEntrepreneurs #FindMyCalling #WheretoStartFirst

  • How To Bring More “Dream” Clients from God Into Your Business

    We all have a “dream client” that we wish every client was like. It’s not that this client paid you the most, it’s that they were impacted and changed the most by the product or service we created. How can we bring more of these good-feeling situations into our businesses? We must decide on a niche. The best branding projects I’ve been involved in were the ones where I helped an entrepreneur discover what they were born to do, bring it to life, and help them tell the world about it. I’ve guided thousands of entrepreneurs on the journey of launching a business, but the best ones are when the entrepreneur feels a “calling” to create the product or service they envisioned. So how do I attract more and more “dream clients” to allow me into their business plans? All of us entrepreneurs are built by the same creator of the universe. And by design, God created us to come back and connect with Him regularly. This action of coming to God often is integral to the development of our entrepreneurial journey. I personally believe this “daily huddle” with God is where we business owners uncover and discover our niche. The desire for quality time with God, our CEO, is how we were built so we could receive His loving care and divine direction for our entrepreneurial calling. God built us GODPRENEURS to be restored by Him so He could reveal His ideas more to us. The bible says “Are you tired? Worn out? Burned out on religion? Come to me. Getaway with me and you’ll recover your life. I’ll show you how to take a real rest. Walk with me and work with me—watch how I do it. Learn the unforced rhythms of grace. I won’t lay anything heavy or ill-fitting on you. Keep company with me and you’ll learn to live freely and lightly.” (Matthew 11:28‭-‬30 MSG) Rest is what prepares the mind for the revelation. You’ll be able to decide on a niche more clearly when you are living freely and lightly. When you discover how to connect with God regularly, you live in a condition of abundance. You’ll be getting filled up, so you can turn around and fill others up. You’ll see that the people that start buying your products and services will all contribute to confirming your joy and happiness in a very specific niche. And when you’re feeling more of your joy, more often throughout the day, you’re able to have a better quality of life at the office, at home, and in your community. You’re able to give because you first received it. You’re able to love and serve on those who you were meant to do business with. You’re able to do what you were born to do. I have my personal brand, Daily Godpreneur, and I constantly come back to God and allow Him to guide my writings and teachings. In turn, I believe He brings me the people I’m supposed to do business with! He also inspires my marketing and advertising so I can attract even more followers. If we neglect the daily task of coming to our CEO (God) for our discovery prayer time, we’re missing out on His revelation. If we fail to learn how to meet with God in prayer and meditation, we operate in a condition of depletion and start to depend on our own energy source. And as a form of survival, we’ll try to take from everyone, rather than overflow onto a specific group of people – the ones God called us to serve. What’s Next? Make a list of everything you LOVE doing and are UNIQUELY gifted at doing. Avoid things you’re good at or obligations just because you wear that hat in the business. Keep it to your UNIQUE ABILITIES. List things that you would do even if you weren’t paid to do it. What moves your heart, calms your heart, or makes it beat faster because you’re excited to do that service or provide that product? What services do you provide that restores you, excites you, or connects you to God? What do you do at work that, after finishing, you think you yourself “Wow, that was a spiritual experience!” Once you have your list, narrow it down to the ONE PROBLEM you would do for the rest of your life. That’s your niche. #BuildMyPersonalBrand

  • 7 Steps to Launching Your Christian Personal Brand

    There are seven key factors for succeeding at launching the purpose God has placed in your heart for you to fulfill. COURSE HERE We all, as Godpreneurs, have stories we are waiting to tell. The right time to do it is always NOW! Don’t waste time thinking twice about the difficulties or resources you don’t have in order to start, think about what you do have right now and follow both God and your heart, there’s no time to lose when it comes down to living out the dream God has planned out for you. There are seven key factors for succeeding at launching the purpose God has placed in your heart for you to fulfill. Write the story God always planned on you to write, serve Him in the best way possible: by following His wish for you and your business TAKE COURSE HERE #GodpreneurAcademy #BusinessBibleStudy #LaunchingMyBusiness

  • 7 Steps to Launching Your Christian Personal Brand

    There are seven key factors for succeeding at launching the purpose God has placed in your heart for you to fulfill. COURSE HERE [What’s in it for me?] What’s been written in the past is old news, God is here to help you develop an entrepreneurial life you’ll be proud off! Writing our new story starts with launching something new and completely different from what we already have, uncertainty and fear WILL happen and WILL try to take over, but at the end of the day the choice is ours to launch. We all, as Godpreneurs, have stories we are waiting to tell. The right time to do it is always NOW! Don’t waste time thinking twice about the difficulties or resources you don’t have in order to start, think about what you do have right now and follow both God and your heart, there’s no time to lose when it comes down to living out the dream God has planned out for you. [Synopsis] There are seven key factors for succeeding at launching the purpose God has placed in your heart for you to fulfill. Write the story God always planned on you to write, serve Him in the best way possible: by following His wish for you and your business [Summary] These lessons will show you: Introduction - My Testimony and Story (important!) Step 1 - Deciding is Taking the First Step Step 2 - Removing the Distractions Step 3 - Staying Committed, Even Though You Want to Quit Step 4 - Waiting for the Right Time to Launch Step 5 - Serving Others Through Your Message Step 6 - Connecting with Other Christians Step 7 - Trusting the Plan, Even when Derailed TAKE COURSE HERE #GodpreneurAcademy #BusinessBibleStudy #LaunchingMyBusiness

  • How to Connect with other Christian Personal Brands to Exponentially Grow Yours

    People might think I’m an extrovert that loves to go out and connect with people. Can I share a secret? I’m not a networking kinda guy…. Don’t get me wrong, I love to connect with people.  I can meet a stranger at a party and by the time we leave, I’ve inspired that person to think differently. However, do I PURPOSE to go out and connect? No. It’s just not in my nature to be intentional about it…yet. We’re all made to serve our marketplaces, and we can certainly make a great impact without intentionally going out to connect with people, but connecting with others is PARAMOUNT to building a Christian personal brand. We can’t build a personal brand without being…personable. We can’t be personable if….we’re not intentionally stepping out of our comfort zone to connect with others. God has so many great opportunities lined up for our calling, but He’s going to bring that about through us connecting with others. Who we connect with today will change the blog posts and videos and testimonial stories we share tomorrow! The Bible tells a great story of how one man’s intentional desire to connect with others changed the course of history! "Jesus went throughout Galilee, teaching in their synagogues, proclaiming the good news of the kingdom, and healing every disease and sickness among the people. News about him spread all over Syria, and people brought to him all who were ill with various diseases, those suffering severe pain, the demon-possessed, those having seizures, and the paralyzed; and he healed them. Large crowds from Galilee, the Decapolis, Jerusalem, Judea and the region across the Jordan followed him." (Matthew 4:23‭-‬25 NIV) Jesus’s ascension from obscurity to authority started when he connects with people around Galilee and recruits his first disciples who begin to travel with him and eventually form the core of the early Church.  The next scene is Jesus connecting with more people, healing the sick, more people find out and come to where he’s at, and the rest is history. Jesus didn’t start out like a rockstar preacher.  He was called to this, but he wasn’t the authority on the scene…yet. Jesus had a plan to reach out to anyone who would give him a chance to share his newfound ministry. Jesus’s decision to connect didn’t just change his story; it changed history. You see, Jesus was 12 connections away from altering the course of his humanity. And those connections became the 12 disciples that started the Christian church you call home today. You may be one podcast interview away from changing your story.  Any opportunities that come your way, paid or not, that are anywhere near to being relevant to your personal development, take it.  God is lining connections up for you on your personal brand journey. We’re one friend away from a better client. You’re one reader away from your next business partner. You’re one conversation away from getting a coaching client. You’re one mentor away from understanding your gifts and becoming a better Christian business influencer. Let’s be intentional about connecting with the right people.  On the same coin, who do we need to DISCONNECT with to open up space for God’s connections? #FindMyCalling #NewEntrepreneurs #LaunchingMyBusiness

  • Deciding What to Cut Out So We Can FINALLY Launch our Christian Blog

    One of my biggest struggles in entrepreneurship is getting involved in too many things taking me in too many different directions. For me, it’s a blessing and a curse. My gifting is to activate, launch, press play, bring things to life, move forward despite all odds, and go into the unknown in faith. But if left unchecked, I can easily launch things that are out of line with where God wants me TODAY. I stress the word today because I’ve learned that just because I got a vision doesn’t mean that I need to press play today. Now I find myself going back and pausing (or even canceling) projects that I feel God may open up opportunities for later on. Christian entrepreneurs have good intentions or at least some kind of justification for the things we do in business. Most of us have this desire to do more and be more. God is so awesome to us that He’s given us the gift of vision – seeing our future in a different way. God has also deposited ambition in our hearts to fuel us along the journey of entrepreneurship. But too many times we take on projects we’re not meant to do right now, sacrificing the launch and focus of our God-First personal brand.  We don’t take the time to really stop, take a time-out, pray about it, sleep on it, or get guidance. And even though we had good, godly intentions behind our actions, we seem surprised when we find ourselves a long way from our goals and even further from the location where God wanted us to be today. How can we stop a train that’s already moving? How can we take time to really know what we’re supposed to focus on today? How do we develop the skill of easily dropping projects that, if we were honest, probably wasn’t the next step on our Godprenurial journey? The big changes in our business lives—both negative and positive—happen with a series of decisions we need to make as soon as possible. The Bible says "Therefore, since we are surrounded by such a great cloud of witnesses, let us throw off everything that hinders and the sin that so easily entangles. And let us run with perseverance the race marked out for us, fixing our eyes on Jesus, the pioneer and perfecter of faith. For the joy set before him he endured the cross, scorning its shame, and sat down at the right hand of the throne of God." (Hebrews 12:1‭-‬2 NIV) God’s Word says to “throw off everything that hinders.” Hinders what? Hinders from running the race marked out for us! You have a calling from God to launch and grow your personal influence in business. He’s waiting to use you. There’s something that God has put on your heart, and although the other things may seem related or a building block, it’s really a distraction that’s entangling you. When you’re entangled in other projects or businesses not related to your personal brand calling, you’re in sin because it’s disobedience to what God wants you to do TODAY. I know it’s harsh. It’s harsh for me too. I’m with you on this sin. But when a project, business idea, or job is taking us in a direction we know is moving farther away from the business God has called us to personally do, we need to pause not only to consider the financial and strategic consequences but also to decide to stop traveling in the wrong direction. How Can We Turn From Non-Calling Projects? The Bible verse above starts out with “therefore, since we are surrounded by such a great cloud of witnesses…” First, we need to realize that God didn’t design entrepreneurship to be a journey you travel on your own. He knew the enemy brings all these distractions and sins along the pilgrimage of your pursuing your personal calling. That’s why we have the Holy Spirit, the church, and a series of guides, coaches, consultants, and mentors along with way.  We might need to step toward accountability, a new partnership, or a new place to work from. Second, we have to “throw off everything that hinders” us from pursuing our calling.  We need to assess what’s taking us in a direction we don’t want to go or that God doesn’t want us to go? What do you need to stop completely?  What can we stop in order to move you closer to the business God created us to start? What we need to do to STOP distracting projects is Take a day or half-day. Fast and pray for guidance. Sleep on it. Get some godly wisdom from business people you trust. Picture the possible outcomes. Then, ask yourself, “Is this something I should stop completely?” The decision we make here is the next stepping-stone toward our destination!. In order to start on the journey of our personal brand calling in business, something else has to stop. It’s likely MANY things have to stop (especially if you’re a freak like me and love to launch things!). Although the word ‘stopping’ is usually seen as negative, it’s not so negative when we think of stopping to get gas. Stopping can be one of the most productive things we do in business! When we stop to take inventory of where we are and where we want to go, we can then decide how to move into our calling in business. In other words, stopping actually means stepping in a new direction in our entrepreneurial journey. What can you stop in order to move you closer to God’s divine direction?. My prayer for myself and for you is that we stop, repent, and turn away from anything that’s not serving our entrepreneurial calling and return to God and His path for our personal brand. #ChristianBloggers #SharpenLeadership

  • The Audience of One

    I have to admit that I let my business be guided by market trends, what my competitors are doing and, sadly, chasing after profits. I let outside factors determine the direction of my company sometimes. Other times, I’m guided by an internal compass and a desire to please God. It’s a constant battle. Whenever we entrepreneurs talk about our business plans and activities, we use terms like “my aims, my ambitions, my goals, my desires.” Some of us do things purely for ourselves, but most of us, unconsciously, perform with an eye of approval of some audience or other; Our parents, our staff, our competitors, our clients. The question is not whether or not we have an audience, but which audience we have. Only one audience matters:  God. An entrepreneurial career lived listening to the decisive call of God is a life lived before one audience that trumps all others – the Audience of One. Imagine running your business to only please one person.  Imagine doing everything with such perfection because you work for God, for His purpose and calling in your life. Imagine a world where every entrepreneur lived to please God.  I’m not saying everyone drops what they are doing to become a pastor.  No.  Right where you are, in your current industry, what if you worked to only please God. That’s my mission in life… showing entrepreneurs what it’s like to run a business for an Audience of One. I’m trying daily. #SharpenLeadership

  • Overcoming Busyness in Business: Strategy 1 – Find Purpose

    Take a look at my calendar and you’ll see a busy guy.  You might be impressed at how I’ve left not white space in my Google calendar.  Everything is in there – eating schedule, workout schedule, meditation time, reading time, private events and business meetings. But what’s it all for? To make money?  To be a better human?  To squeeze everything I can out of life before my time is up?  Maybe all of the above? Anyone can seem busy.  Anyone can give themselves something to do just to feel like they are working.  But if we’re honest with each other, the day ends and sometimes we still feel empty, unfulfilled, and think back and say ‘what the heck did I do today’?  We literally can’t tell our spouses anything because we have no clue. Psalm 39:6 says “Surely everyone goes around like a mere phantom; in vain they rush about, heaping up wealth without knowing whose it will finally be." If a business has no purpose, the organization will be like zombies walking around just trying to collect their next paycheck.  Money is really the only purpose. If we entrepreneurs fill our schedules up with the purpose of making money, then we’re the same. Being a busy entrepreneur isn’t wrong, but busyness requires intention and purpose. This is a big reason why I had to make God my CEO, hold my calendar accountable to his purpose for my and my business, and fill it up according to moving forward on the visions he has given me. #EnhanceFocus

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