My branding agency is committed to one thing: helping companies reveal their true God-given identity and bringing that vision to life. We don't do public relations, advertising, or digital marketing. We only do....branding.
However, this clarity in my service offering wasn’t always there. I used to dabble in a bunch of different agency services. Whatever my clients needed, I would tell them I could do it, and we'd launch a new service offering.
The problem with this model is that you're always having to learn a new service offering in a new industry. It takes any momentum and stops it in its tracks in order to shift in a new direction.
My lack of commitment to one industry, one service, one plan, one purpose, and one vision ultimately hurt my company and I lost credibility with my employees and my clients.
We entrepreneurs have a tendency to switch gears too fast. And when the money isn’t right, we even tend to switch directions too fast.
But God’s example to us is one of faithfulness and commitment to one thing: our God is love. No matter how far we deviate from the plans, he is love. No matter how bad we screw things up, he is love.
It’s that commitment to ONE THING that makes God so great in our lives and in our businesses.
In the final chapters of Nehemiah, we see people that are being redeemed. Remembering their past is hurtful but it's strengthening their faith because it's reminding them that God is love and is for them and their success.
“But they were disobedient and rebelled against you; they turned their backs on your law. They killed your prophets, who had warned them in order to turn them back to you; they committed awful blasphemies. So you delivered them into the hands of their enemies, who oppressed them. But when they were oppressed they cried out to you. From heaven you heard them, and in your great compassion you gave them deliverers, who rescued them from the hand of their enemies."
God is the ultimate example of sticking to one thing and doing it better than anyone. And this motivated the Israelites into a new season.
You can motivate your followers in the same way. It’s going to take a commitment on your part to be one way, move in one direction, with one purpose.
Imagine a marketplace where love ruled entrepreneurs and their commitment to their products and services were focused. We’d all be experiencing better goods, and we’d all be giving the best, which is what God intended.