Make the Most Impact on LinkedIn With This Strategy
Updated: Dec 24, 2020
The best relationships I've formed in business is when someone is struggling and, through my guidance, I'm able to help them make a breakthrough.
Entrepreneurship is recognizing there's a problem in the market and taking a risk to solve it with a product or service. Therefore, a business owner's biggest opportunity on LinkedIn is building relationships with prospects who need your solution or others that feel the same way about the problem needing solving.
The tricky part, of course, is recognizing the people that are struggling. It's easy to help when someone asks a direct question like, "I'm struggling with my WordPress website, can someone help?!" However, someone in our network may be drowning in helplessness, in loneliness, or in circumstances that have gotten out of control in their business. Our care and concern for that connection may be their only recognized hope. This is our opportunity to do God's work in the LinkedIn marketplace.
The Bible says
"Brothers and sisters, if someone is caught in a sin, you who live by the Spirit should restore that person gently. But watch yourselves, or you also may be tempted." (Galatians 6:1 NIV)
If you want to develop strong relationships on LinkedIn, find someone to help. It's likely you'll help someone struggling with something technical that's within your wheelhouse of expertise. God designed it this way. That may open up other deeper struggles. Continue deepening the relationship with gentleness and humility.
We Christian entrepreneurs will make the most impact on LinkedIn when we see the social media network as a marketplace to put our attention on people in need.
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