Updated: Feb 11, 2021
Some people get stuck before pulling the trigger to launch a business. One of my ventures, ‘Launch in 2 Days’, concentrates on launching brands. I’ve started many companies for people, but it’s a small fraction compared to the number of people who have NOT launched yet. We’ll have a discovery call, sometimes they’ll even pay me to consult them on the idea, and then I don’t hear from them again. Fear struck them, and they’re back to their comfortable place.
See, I’m the exact opposite; I’m fearless when it comes to launching new growth opportunities, products, campaigns, or brands. I go after it with everything I got.
What makes me different from most people that have a dream of starting a business? Faced with the decision to go after the business God has called to start, some retreat back to the “planning board” to rethink and reassess. Some of us press “mission abort” before launching because some clouds appear hundreds of miles away.
Some of us don’t start because of fear of money. Yes, it costs money to go after your calling. Some don’t start because they don’t feel worthy. Some of us try reliving failure we’ve already been through in the past when attempting to re-launch the business.
I’m over all of that. Been there, done that, and I’m here to write about my triumph.
The Bible says:
"For the Spirit God gave us does not make us timid, but gives us power, love and self-discipline". (2 Timothy 1:7 NIV)
How do I personally launch now?
I think it’s a combination of a little bit of crazy and a whole lot of courage. Since I’m operating from a place of gifting, being in God’s favor, covered by his grace, the Lord will be victorious.