Updated: Jan 26
Not many people know this, but back in 2017, I was seriously considering hanging up the hat on this Godpreneur brand along with the agency I’ve had since 2005 to get a 9-5 job. I looked online for positions, I applied for a couple, and I even went in for an interview.
It was the lowest point in my business life. Bills had piled up, clients weren’t calling, and I was lost in the direction of my Christian personal brand.
I often think about how different my life would be had I given up at that time. My story would go something like “Yeah, I HAD a calling over my business life, and I have it my all but it didn’t work out. Oh well, that’s life.”
As Christian entrepreneurs looking to launch a personal brand that will unashamedly put God first, we WILL wrestle with occasional challenges in different seasons of our business: a client we don’t think we can stand another day, a partnership that’s suddenly gone wrong, a dream that’s running out of money to fund, a product launch that’s failed our expectations.
When we face difficulties in pursuing our personal brand calling, it’s natural to reconsider our huge, business-altering decisions. We might ask questions like these.
Should I take my chances, leave this burning desire of mine, and look for another way to make money?
After I failed attempt…again…is it time to move on?
Am I really cut out to be a personal brand influencer for God? Should I cut my losses before things get any worse?
In each of these examples – and with most major choices on our pilgrimage of Godpreneurship – we find ourselves at a pivotal fork in the road, and it’s time to decide to stay the course or walk away.
At this moment, we have to ask ourselves: Are we choosing to quit because it’s the right thing or because it seems like giving up would be easier?
The Bible says:
"Be patient, then, brothers and sisters, until the Lord’s coming. See how the farmer waits for the land to yield its valuable crop, patiently waiting for the autumn and spring rains. You too, be patient and stand firm, because the Lord’s coming is near." (James 5:7-8 NIV)
Farming is such a crazy business because you plant some seeds and can’t eat or collect that money for months and months. The amount of faith needed to “stay the course” and trust that God will provide makes farming the perfect metaphor for kingdom-minded entrepreneurs.
When you’re facing the tough questions of staying the course or walking away from your God-first brand, oftentimes the best choice is to keep your venture going.
Although there are some situations and decisions you need to walk back from, the important question to ask yourself is, “Am I choosing to give up on the venture because it’s the right thing or because it seems like leaving would make life easier?”
We Godpreneurs can sometimes show the greatest act of faith when we show faithfulness to what we feel God has called us to change in our respective marketplaces. Sometime in the future we can look back and thank God that we stayed the course of our personal branding when it would have been easier to walk away and slide back into the shadows. What a testimony!
Imagine if all of us “called” to share a testimony in business didn’t quit and instead finished the race set out before us! Remember, God made us in His image and He is the author and finisher of our personal brand story!
Let me pray for you.
Dear God, I’m praying for anyone trying to walk away from their calling, that you would convict them and give them the strength to stay and finish. Provide resources and people that will help them stay the course of their calling. Give them the strength to press on, in Jesus’ name, AMEN!
7 Steps to Launching Your Christian Personal Brand
There are seven key factors for succeeding at launching the purpose God has placed in your heart for you to fulfill.