When I’m interviewing a client looking to start a business or rebrand their company, one of the first questions I ask is, “what do you see wrong in your industry that you feel you have the solution to?”
The reason I ask this question is that what hurts or pains my client reveals something unique about themselves that helps me to guide them towards the product and solution offering that they should bring to the marketplace.
For example, two of my biggest pains in branding are
- My friends and family launching businesses that they have no business being in because it’s nowhere near their calling in life
- My friends and family taking FOREVER to launch their business idea – either from procrastinating or because they are working with someone that’s taking too long on their branding
Because I hurt and pain for these things, I came up with a solution – Launch in 2 Days. It’s a weekend event where I help people discover what they were born to do in business, and I help bring it to life.
This isn’t self-promotion. I’m illustrating that out of my pain, my hurt, and my mourning for friends and family investing their hard-earned money into a business idea, and seeing them do it all wrong; I was inspired to create something awesome.
Why Hurt is Good
If we think about it, entrepreneurship is the art of seeing that something’s not right in the marketplace, and we have the solution for it.
There wasn’t a breakfast spot close by to enjoy (which is tragic), so someone built one.
There wasn’t a tool for making sure the frames on the wall are hung straight (which is painful to look at), so someone invested one.
A client took an entire year of revision to finalize their logo, then blames it on the agency and asks for a refund (which is both frustrating and sorrowful), so someone came up with a way to get it all done in two days (ME!).
When we face evil, sadness, pain, or tragedy in our businesses or our personal lives, God sees our sorrow, comforts us, and puts our brains to work to come up with policies, products, services, and solutions to resolve that life doesn’t have to be this way.
What God Says About Hurt
In the most famous preaching ever given on the planet, Jesus’ Sermon on the Mount lays out the 8 beatitudes which are qualities of the people that enjoy special favor from God. I believe these qualities are the keys to unlocking next levels of achievements in our businesses.
In the 2nd beatitude, Jesus tells us entrepreneurs that business is tough, but there’s a silver lining for those with the mindset of processing the pain correctly.
Blessed are those who mourn, for they will be comforted.
(Matthew 5:4 NIV)
Jesus’ second step to achieving greatness in business is that without pain, there can’t be a gain.
The world around you is broken, nothing is perfect. Bodies aren’t perfect, so doctors and scientists work tirelessly to fix it. The weather isn’t perfect, so meteorologists and inventors fix it. The economy isn’t perfect, so Wall Street, the government, and financial institutions fix it. Relationships are tough, so a world of coaches and counselors aid it.
How You Handle Hurt
When you are blessed with the ability to mourn about something in your industry or marketplace, you can receive the ideas you need from the Holy Spirit (your calling in business) to come up with the products and services to fix it.
It’s a blessing to go through pain in business because the million-dollar idea can be birthed through the tragedy.
Sometimes the pain you experience in business was caused by your own mistakes. If you know you took forever in completing a client’s project, and you see all of the areas where you went wrong in the process, that anger and pain you feel when the client fires you should be used not to retaliate or insult the client, but to feel the need to change your systems and processes, so it doesn’t happen again. That little tweak in your operations can make a million-dollar difference and can change the trajectory of business moving forward. You might even come up with a service called Launch in 2 Days because of this.
It’s Ok to Hurt
It’s ok that we mourn in business. It’s essential to the health of our business that we go through tragic times. If we Godpreneurs never grieve over anything, it means one of three things: We’re out of touch with the marketplace, we’re out of touch with our own emotions, or we don’t love. Because when we love, and we see or experience sad things in the world, then that can make us grieve and come up with a solution.
Loss in business is the tool that God gives us to get through the transitions towards achieving the untapped potential that’s always waiting within us.
Imagine if we all went back in time and addressed painful experiences hurt us, and we dealt with it and genuinely mourned over it.
What kind of changes would that bring about in our daily operations or the products and services we are currently offering?
Today, go back and grieve. Is there any evil or pain in the world that you want to bring before God in prayer today so He can reveal your breakthrough?
A Prayer for to Hurt So Good
Dear heavenly Father, you created us to pain for the things you pain for. Help us to acknowledge that sorrow and be comforted by you so we can receive the divine inspiration we need to give us the courage to find solutions and take action to fix it through the businesses you’ve entrusted us with. In Jesus name, amen!