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Branding the Bigger Picture

Your product or service is a temporary fix until you've attached a meaning much greater behind it, and can articulate it will to your clients as the solution they REALLY need to their problem.

I Lied to a Salesman, and It Cost Me Big Time

Confess your lie immediately or take back what was stolen. Don’t let it go uncorrected or it will fester and become a “rotten stench” in your character.

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One of my favorite books is The No BS Guide to Ruthless Management of People and Profits.  It revealed to me how LITTLE I...