Keys to Successful Christian Business Blogging – Key 14: Balancing the Expectation to Succeed

God's given you a vision!

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In 2018, my blog Daily Godpreneur was listed in the Top 30 Christian Business Blogs. I was 2nd on the list. I also placed 2nd in 2019.

But it wasn’t always like this.

When I started in 2014, I had ZERO readers. It surprised me that not even my mother could read and relate to my blog. It frustrated me that not even my close Christian friends that owned businesses would read my posts.

It wasn’t until I started sharing my blogs on Facebook that I began seeing readers trickle in and sign up for my email list. This was in my 2nd year of blogging. I blogged to myself for an entire year!

We bloggers can sometimes expect that when we start our journey, people will begin to flood in to read. Ok, maybe not immediately, but we at least expect to have traction within one year, right?

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This expectation can leave us frustrated, hurt, dejected, and wondering if blogging is even worth it. We seek to be understood, and we thirst for people to read, we yearn for people to share our posts, and pursue people to comment and interact because we believe that these things are the prize.

We all want to be on the list of top Christian Business bloggers; however that’s not what God wants for us out of our writing experience.

The bible says:

For in this hope we were saved. But hope that is seen is no hope at all. Who hopes for what they already have? But if we hope for what we do not yet have, we wait for it patiently.

(Romans 8:24‭-‬25 NIV)

A Christian business blogger’s faith is about expectation: the expectation of the fulfillment of God’s promises to you when you began writing.

God promised you something. You felt something from the spirit move you to begin this journey. God’s given you a vision. And now, your Christian walk is taken to the next level when you realize that this is all a lesson in balancing the yearning of your blog’s success with the joy of the big moment when you feel people are listening and your thoughts are impacting others.

We need to keep hope alive. We have to feed off of the hope in fulfilling God’s vision for our blogs, not the hope that a certain number of people will read, share, like, comment, and join our mailing list.

When we keep hope alive, it keeps our expectations in check, not letting the enemy steal one bit of our joy so that our writing is kept pure and in total devotion to God and His call for us.

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