Bloggers that I coach are dying to know what my secret is to writing that keep Christian business owners coming back for more.
The truth is, God made us all uniquely and this means the style you write in is unique to you, and the way your reader learns is unique to them.
But one thing is true: Christian entrepreneurs want material that is relatable and interesting, that tells a great story, or teaches them something valuable from the Bible.
Here are 10 different writing styles for blog posts that will engage your Christian entrepreneur readers.
A personal narrative style essay is a written account of a true story of something that happened to you.
This is usually how I write at Daily Godpreneur.
Some bloggers (and maybe your pastor too) use a strategy called creative nonfiction in which the writing infuses elements of drama or humor to punch up the story without destroying the true and accurate account of events.
I’ve seen a lot of mommy blog use the confessional style of writing. It generally tells a highly salacious or dramatic story in a confession style tone that is intended to irritate or shock. This style doesn’t always portray the exact truth in the name of highlighting shock value, which makes it different from personal narrative.
Investigative Christian business bloggers seek to answer questions, mysteries, and business problems that are of great interest to readers. Writers use this style of blogging to unravel stories happening in industries and marketplaces. This typically uses a formula of writing that has the reader following clues and facts toward the resolution at the end of the post.
A listicle – or list style post – is a simple bulleted blog post that gives a list of reasons, ideas, products, statements, or really anything that is neatly tied together under the theme of the headline. This is great for teaching and guiding readers that want quick lists. An example would be a post called “10 Great Christian Business Bloggers to Follow”.
The bible is full of letters of rebuttal. John was great at this. He took issue with another teaching and responded to it in a public way.
You can use this style to debate in which you avoid personal insults and focus on the way you feel is right.
An open letter is when a blogger posts a letter intended for one person but made available to the public. We see this in the letters John wrote to the apostoles. The true intended audience is the general public and therefor gives this particular style of writing a sense of either shaming or congratulating, but either way, calls out an individual or group to highlight something they may have said or done in a public way.
Unlike the rebuttal post, the open letter often incorporates personal insults.
A pictorial or tutorial blog post is a simple post with a series of pictures.
You see these when you’re looking up how to change something on your website and the author screenshots the step-by-step instructions.
It could be treated like a photo album of a recent trip, too. Possibilities are endless.
A round-up style post is generally used to describe a series of products, places, or events.
For example, when I would go the the Nightclub and Bar Convention in Las Vegas (before Christ), I would interview all the relevant tradeshow booth owners and report back to my readers on the cool trends and what they missed out on.
An instructional post tells the reader how to do something through a series of steps. This is your chance to teach practical things like “How to Start a Christian Business Blog”.
Some of the most fascinating blog posts are when you can interview a Christian business owner in order to share a specific story or expertise.
Try changing up your writing style sometimes, it can help you through a period of writers block. It can also re-engage your readers and get them excited with new, fresh material.
What kinds of blogging style(s) do you favor?
Try writing your next post in a different style and see what happens!